Yahoo Ads Account Executive, Real Money Gaming
We are seeking a highly motivated, consultative, and results-driven Account Executive to join our Betting & Predictions vertical. In this role, you will drive revenue growth by developing partnerships with sportsbooks, iGaming operators, daily fantasy and prediction market platforms, odds and affiliate businesses, and the agencies that represent them.
You will leverage Yahoo's premium media portfolio, including Yahoo Sports and Yahoo Fantasy, along with our first-party data and omnichannel advertising solutions, to help clients acquire and retain players, grow handle, and hit efficient cost-per-acquisition targets across a complex, state-by-state regulatory landscape.
As a trusted advisor, you will build relationships with acquisition, growth, and brand marketing decision-makers, identify opportunities for growth, and develop data-driven advertising solutions that deliver measurable outcomes across the bettor journey, from first awareness through first deposit and long-term retention.
Responsibilities
Sales Strategy & Revenue Generation:
- Develop and execute a sales plan to achieve and exceed revenue targets within the Betting & Predictions vertical.
- Identify, prospect, and cultivate new business with operators, prediction market platforms, and betting-focused agencies while expanding existing partnerships.
- Build and maintain a healthy sales pipeline, accurately forecasting revenue and managing opportunities throughout the sales cycle.
- Position the differentiated value of Yahoo Sports, Yahoo Fantasy, Yahoo Finance, and our broader audience and omnichannel offerings to a category where sports and market-engaged audiences are the entire ballgame.
- Navigate the seasonality of the category, planning against football kickoff, March Madness, major fight cards, election and event markets, and other peak acquisition windows.
- Partner with your manager to shape account strategy, identify growth opportunities, and expand share within your book.
Client Relationship Management:
- Establish and maintain trusted relationships with decision-makers across operators, platforms, and agency partners, including performance marketing, growth, CRM, and brand leads.
- Develop a deep understanding of each client's acquisition economics, player lifecycle, state and market footprint, and growth priorities.
- Serve as a strategic advisor by recommending customized, data-driven solutions that align with client goals, whether that is new-player acquisition, reactivation, cross-sell into casino, or brand building.
- Deliver compelling presentations and business reviews showcasing Yahoo's advertising capabilities, innovation, and performance.
- Provide exceptional client service that drives long-term partnerships, retention, and revenue growth.
Consultative Selling & Solution Development:
- Develop consultative sales approaches that help betting and prediction clients solve real business challenges through Yahoo's advertising ecosystem.
- Leverage Yahoo's first-party data, sports and finance content environments, and measurement solutions to build customized marketing programs.
- Collaborate with Product, Marketing, Client Services, Operations, and Measurement teams to deliver best-in-class client solutions.
- Stay informed on developments across sports betting, iGaming, prediction markets, fantasy sports, state-by-state legalization, and the broader digital advertising landscape to proactively surface opportunities.
- Translate performance insights and market intelligence into recommendations that improve campaign effectiveness and business outcomes.
- Use AI-powered tools to enhance productivity, strengthen client insights, streamline workflows, and improve overall sales effectiveness.
Cross-functional Collaboration:
- Partner closely with Client Services to ensure seamless onboarding, campaign execution, optimization, and client success.
- Collaborate with Product, Marketing, Finance, Legal, and Operations teams to deliver integrated solutions and negotiate commercial agreements.
- Provide ongoing market intelligence and customer feedback to influence product development, go-to-market strategies, and sales initiatives.
- Foster strong internal partnerships to continuously improve the customer experience and drive business growth.
- Embrace emerging AI technologies and best practices to drive smarter decision-making and accelerate execution.
Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
- Track record of success in digital advertising sales within a premium publisher, media, or ad technology environment.
- Experience working with sportsbooks, iGaming or casino operators, daily fantasy, prediction markets, or betting-focused agencies is strongly preferred. Adjacent performance-marketing categories with similar acquisition economics will also be considered.
- Strong understanding of the digital advertising ecosystem, including premium media, programmatic advertising, audience targeting, measurement, and omnichannel marketing.
- Working knowledge of the regulatory environment for betting and gaming advertising, or clear ability and interest to come up to speed quickly.
- Demonstrated ability to build senior-level relationships and develop long-term partnerships.
- Strong consultative selling, negotiation, and presentation skills, with a history of consistently meeting or exceeding revenue targets.
- Strong analytical mindset with the ability to translate data and performance insights into actionable client recommendations.
- Excellent communication and storytelling skills, with the ability to articulate complex concepts clearly and concisely.
- Highly collaborative, with experience working cross-functionally across Product, Marketing, Operations, Finance, Legal, and Client Services.
- Self-motivated, adaptable, and comfortable thriving in a fast-paced, evolving, and highly regulated environment.
Join Yahoo Ads and help shape the future of betting and predictions advertising. As an Account Executive, you'll partner with leading operators, platforms, and agencies to deliver advertising solutions that reach engaged sports and market audiences at scale. Leveraging Yahoo Sports, Yahoo Fantasy, Yahoo Finance, our first-party data, and our omnichannel advertising solutions, you'll play a key role in driving measurable business outcomes while contributing to the continued growth of Yahoo Ads.
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.
At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
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The compensation for this position ranges from $163,125.00 - $340,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.Currently work for Yahoo? Please apply on our internal career site.