VP, Integrated Marketing, EMEA

Genesys•Published 15 hours ago•First seen 1 hours ago

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Role overview

The VP, Integrated Marketing – EMEA is the senior regional marketing executive responsible for accelerating revenue growth across EMEA. As the primary marketing partner to EMEA Sales leadership, this leader shapes regional go-to-market strategy, drives commercial performance, and leads an integrated marketing and BDR organization responsible for pipeline creation and bookings contribution.

The role manages a 60+ person revenue marketing organization (25 marketing professionals and 35 BDRs/managers), partners closely with EMEA Sales leadership and global Centers of Excellence (Digital, Campaigns, Events, Partners, Product Marketing, Brand, Operations) to design and execute a signal-driven, AI-augmented GTM strategy tailored to the EMEA market.

The VP owns the regional marketing investment strategy and budget, optimizing investments across digital, field, partner, account-based, and demand generation programs to maximize pipeline creation, bookings impact, and return on marketing investment.

This position prioritizes Strategic Accounts and Enterprise growth while scaling the Commercial segment and serves as the primary marketing executive partner to EMEA Sales leadership, jointly shaping regional growth strategy, commercial priorities, and business performance.

Key responsibilities

Pipeline & bookings ownership

Own total pipeline creation and deliver measurable contribution to regional bookings targets across Strategic, Enterprise and Commercial segments.
Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals.
Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion.
Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes.
Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance.

Account-Based Engagement (ABE) & enterprise acceleration

Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation.
Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions.
Design tiered ABM programs (1:1, 1: few, and scaled programs) with Strategic accounts as the top regional priority and own marketing orchestration for Enterprise and Commercial accounts.
Align EMEA account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment.

Integrated marketing leadership (25 marketing professionals)

Build, coach, and develop a high-performing regional marketing leadership team, fostering a culture of accountability, innovation, collaboration, and continuous development.
Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings.
Represent EMEA on global marketing leadership forums, influencing campaign strategy, investment priorities, and go-to-market decisions to ensure regional business objectives are reflected in global planning.
Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives.
Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on EMEA performance insights.

BDR leadership & account activation (35 BDRs)

Lead and scale a high-performance BDR organization aligned to the EMEA ABE strategy, owning BDR-generated pipeline and influence on bookings.
Prepare the BDR team to grow into Sales, Marketing, and CS roles.
Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics.
Align Marketing and BDR activation, integrating digital engagement with Salesloft cadences and signal-based outreach; leverage automation and AI-enabled tools to augment productivity and personalization at scale.

Sales & partner alignment

Serve as the primary marketing counterpart to EMEA Sales leadership; collaborate on named account strategy, joint account planning, and bookings commit processes.
Drive partner-sourced and partner-influenced pipeline contributing to bookings performance and ensure marketing investment aligns to segment-level pipeline growth priorities.

Performance monitoring & optimization

Monitor and report on KPIs including total pipeline created, account engagement and progression, Marketing Engaged pipeline, BDR-generated pipeline, pipeline velocity, win rates, and pipeline-to-bookings conversion.
Leverage Salesforce, Eloqua (or equivalent), 6Sense, Tableau, and Salesloft to create performance transparency and accountability.
Use advanced forecasting, modeling, and attribution to optimize investment allocation and maximize bookings impact; champion AI-driven analytics and automation for predictive forecasting, targeting accuracy, and campaign efficiency.
Own the regional marketing investment strategy, budget, and resource allocation, making data-driven decisions that optimize growth across Strategic, Enterprise, and Commercial segments.

Key qualifications

Approx. 15+ years of B2B Cloud/SaaS enterprise application marketing experience with demonstrable ownership of regional pipeline creation and bookings influence.
Experience in the diverse EMEA markets and the creation of GTM plans to accelerate bookings growth.
Proven experience operating within Account-Based Engagement (ABE)/ABM-driven models and coordinating account-level activation with BDR teams.
Demonstrated ability to lead large, geographically dispersed teams (60+), including marketing professionals and BDR organizations.
Experience partnering directly with regional Sales leadership on forecast alignment and bookings accountability.
Strong quantitative skills in budgeting, forecasting, and performance modeling with a clear focus on pipeline-to-bookings conversion.
Proficiency with Salesforce, Eloqua (or equivalent), Tableau, Salesloft, and intent platforms such as 6Sense.
Experience across North, Central, South, Middle East markets, including multi-language campaigns, localization, and regional compliance considerations.
Track record managing strategic global accounts that require cross-region coordination and executive engagement.
Demonstrated experience implementing automation and AI-driven marketing or sales enablement technologies to scale performance.

Preferred qualifications

Prior experience marketing Contact Center, CX, Helpdesk, or Telecom solutions.
Experience establishing or scaling centralized demand operations or shared services.
Strong change-leadership skills with experience driving cultural and process shifts to support an Account-Based, bookings-first model.

Working at Genesys

AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect:

Our Talent Acquisition team reviews your application with the hiring team.

A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

Next, you'll meet the hiring manager and other members of the interview team.

We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.

After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Get notified about relevant opportunities.

Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.