Vice President, Communications — Instagram, Threads, & Edits

Description

Instagram sits at the center of culture. We're looking for a senior communications leader who can protect and evolve Instagram's reputation, brand narrative and product messaging with global audiences: creators, culture-makers, media, policymakers, and the next generation of users. This leader will manage a team of Communications Leads supporting a portfolio of apps including Instagram, Threads, and Edits. The ideal candidate elevates how Instagram's leadership shows up in the world. You will keep the IG leadership team sharply positioned, thoroughly briefed, and meaningfully connected — and you will take ownership of the narrative itself, setting the agenda rather than responding to it.

Responsibilities

Lead, develop, and uplevel a world-class global communications team across Instagram, Threads and Edits. Own the IG messaging and narrative and find innovative formats and channels to drive it forward. Own executive communications for the Head of Instagram and the IG, Threads and Edits leadership teams. Work as a peer to marketing and partnerships — contributing and shaping the work, not just aligning with it. Build and open relationships for Instagram leadership across media, creators, culture, entertainment, fashion, sports, and music. Drive owned, earned media, creator and social strategy globally. Set the Threads comms strategy with the Threads comms lead, positioning it as the home of real-time public conversation. Partner with legal, policy, product, and marketing on launches, issue response, and high-stakes moments.

Qualifications

15+ years of communications leadership experience and experience working with founders/CEOs/C-suite Deep consumer technology and product communications experience, ideally in consumer social, creator platforms, or culture-forward brands Demonstrated range beyond comms: has contributed substantively to marketing, brand, or partnerships work Track record of building, leading, and upleveling high-performing teams Strong judgment and ability to navigate complex, high-stakes communications challenges — teen safety, content moderation, regulatory scrutiny, etc An existing network that is immediately additive at the principal level Creative background — agency, brand, entertainment, or editorial Experience launching or scaling a product in a competitive category Global experience, including high-growth markets

Compensation: $451,000/year to $489,000/year + bonus + equity + benefits