TH SMB Visual and Adjacencies 4P
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Description and Requirements
- The Visual & Adjacencies 4P Manager is responsible for developing and executing the 4P strategy (Product, Price, Place, Promotion) to drive revenue growth, profitability, and customer satisfaction for the GTAP Visual & Adjacencies Business. This role focuses on optimizing pricing models, supply chain efficiency, inventory planning, and product lifecycle management to achieve business objectives.
1. 4P Strategy Ownership & P&L Management:
- Lead and own end-to-end 4P strategy (Product, Pricing, Place, Promotion) for GTAP Visual & Adjacencies Business and achieve financials goals in the region
- Develop and Implement Product Strategies aligned with Business Objectives
2. Business Planning & Execution:
- Sales & Demand Planning: Develop quarterly/annual sales plans, aligning with supply chain and finance teams to forecast demand and inventory needs.
- Pricing Strategy: Set dynamic pricing models (e.g., volume discounts, enterprise deals) and Create PFV (Price Feature Value ) to maximize profitability while remaining competitive.
- Gross-to-Net (GTN) Management: Track and optimize trade spend, rebates, and promotions to protect margins.
- Campaign Planning: Design and execute promotional campaigns (e.g., seasonal deals, bundling with accessories/software) to drive sell-out.
3. Portfolio Management:
- Define product portfolio strategy for Visual & Adjacencies to meet Thailand market needs.
- Collaborate with Local product teams to localize offerings (e.g., configurations, certifications).
- Plan right Product offering (PxQ) and Promotion to achieve sales Target
4. Route-to-Market Strategy:
- Develop and execute route-specific plans to maximize coverage and profitability.
- Own P&L by route, identifying growth opportunities and cost efficiencies.
5. Cross-Functional Leadership:
- Supply Chain: Ensure inventory alignment with demand forecasts and lead time optimization.
- Marketing: Drive Brand Awareness and demand generation.
- Collaborate with Internal/External Key Stakeholders
- Sales Teams: Enable internal and external direct/inside sales teams with tools,Product Positioning and competitive Product insights.
- Finance: Monitor P&L performance, GTN leakage, and ROI on promotions.
6. Performance Metrics & Reporting:
- Deliver monthly/quarterly business reviews on KPIs:
- Financial Metrics with 3S Strategy
- Product/Route-specific performance Metrics
- Channel/Customer satisfaction