Team Lead Media Relations (f/m/d) & Media Relations Lead to Managing Board Member (f/m/d)

About the role  

You will lead external media engagement for our Buildings, Electrification & Automation and Electrical Products (B EA EP) unit and the media positioning of its President and Managing Board Member Peter Koerte. You will support him across his roles as President of B EA EP, member of the Managing Board of Siemens AG and Siemens-wide leader for Data & AI, Siemens Xcelerator and strategy, coordinating relevant topics, priorities and opportunities with key stakeholders.

The B EA EP unit provides products, systems, software, solutions and services for buildings, electrification and power grids, helping customers make infrastructure more intelligent, efficient, resilient and sustainable. Together with your team and partners across the business, Marketing & Communications, regions and executive offices, you will translate business priorities, technology trends and customer value into integrated media strategies and compelling stories for business and specialist trade media.

Your work will strengthen Siemens’ visibility and reputation through proactive, credible and data-informed media engagement tailored to global and local audiences.

As part of our team, you will have 

• A dynamic and international work environment where you can make a significant impact. 
• Opportunities for continuous learning and professional development. 
• A culture that values innovation, collaboration and diversity. 
• A competitive compensation and benefits package. 

Since each of over 300,000 team members feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more information here.

The individual benefits are subject to regulatory, contractual, or corporate conditions.

You´ll make an impact by

• Lead and develop the Media Relations B EA EP team, fostering collaboration, accountability, continuous development, clarity of roles and high-quality execution across topics, markets and channels
• Develop and implement media strategies and communication plans for the B EA EP unit, aligned with business priorities, campaign themes and market opportunities
• Build and maintain strong relationships with leading business media as well as relevant specialist trade media covering Automation, manufacturing, industrial software, digitalization and technology
• Translate complex automation topics into clear, differentiated and compelling narratives, press materials, briefings and story angles tailored to diverse external audiences
• Drive the holistic media positioning of Managing Board Member Peter Koerte across his roles as President of B EA EP, member of the Managing Board of Siemens AG and Siemens-wide leader for Data & AI, technology and strategy. Together with your team, serve as the central media relations interface to the communications business partner and coordinate and consolidate all relevant opportunities, briefings and preparation for interviews
• Develop proactive media narratives and opportunities that positionthe President as a business, technology and strategy leader across his Managing Board responsibilities, particularly around Industrial AI, Siemens Xcelerator and strategy
• Advise business partners and internal stakeholders on media opportunities, messaging, positioning, reputational risks and issue management related to the B EA EP unit and to the President’s broader Siemens-wide responsibilities as a member of the Managing Board of Siemens AG
• Use insights, monitoring and performance analysis to continuously improve media impact, topic relevance and resource prioritization 

• University degree or equivalent experience, ideally in communications, journalism, business administration, engineering, technology management or a related field; additional training in communications or media relations is an advantage. 
  

• Many years of professional experience in media relations, corporate communications or journalism, with a strong track record in business media and specialist trade media
• Proven experience in leading teams or complex cross-functional projects, including guiding experts, aligning priorities and enabling high performance in an international environment
• Proven track record of building, coaching and developing high-performing teams and fostering collaboration in complex global and matrixed environments 
• Deep understanding of B2B technology fields such as electrification and automation, buildings, digitalization, or AI, combined with the ability to quickly grasp technical and strategic topics and turn them into relevant stories
• Strong editorial judgment and messaging skills, with the ability to develop narratives that connect Siemens’ automation portfolio to customer needs, market trends and broader industrial transformation
• Strong business savvy and understanding of how communications contributes to reputation, customer engagement and commercial success in B2B technology markets
• Excellent planning and prioritization skills, including the ability to manage topic pipelines, media opportunities, launches, events and issues in a fast-moving environment
• Confident stakeholder management skills, with the ability to advise senior business leaders, support Managing Board-level media positioning, align diverse internal perspectives and collaborate effectively across global, regional and local teams
• Proven experience in positioning senior executives across business, technology or strategy topics, ideally including AI
• Experience with digital and social media channels as part of integrated media strategies; familiarity with AI-enabled tools for monitoring, analysis, content development or workflow optimization is an advantage
• Data literacy and experience using media monitoring, analytics and reporting to evaluate performance, find opportunities and support evidence-based decision-making
• Sound judgment in handling sensitive information, reputational topics and critical situations, with a strong commitment to ethics, compliance and accuracy
  

Collaborative, resilient and proactive way of working, with the ability to focus, make sound decisions under time pressure and deliver high-quality results in a matrixed global organization

Languages 

Excellent written and spoken English and German language skills; additional languages are an advantage for working in an international media and business environment

You are much more than your qualifications, and we believe in the potential of every single candidate. We look forward to getting to know you!

At Siemens, we believe that feeling valued and included is the foundation for doing great work. That’s why we aim to create an inclusive workplace where everyone feels a sense of belonging, and where individual perspectives and experiences are celebrated. Our commitment to fairness and respect extends to every applicant.

As an equal opportunity employer, we welcome applications from individuals of all backgrounds and particularly encourage applications from persons with disabilities.

About us

Marketing & Communications sits at the centre of how Siemens competes in an increasingly connected, digital and AI-driven world. As part of our ONE Tech Company transformation, we are building an integrated Marketing & Communications function that brings together expertise across businesses, regions and expert teams under one shared strategy and leadership model. Together, we drive reputation, growth and productivity across Siemens. 

This is a unique opportunity to help shape the future of Marketing & Communications at one of the world’s leading technology companies. Working across businesses, regions and specialist teams, you will help strengthen trust, accelerate growth, unlock the power of AI and build scalable capabilities that create impact across all our audiences. 

Join us 

Become part of a global, multicultural and highly collaborative Marketing & Communications community and help shape the future of how Siemens builds trust, drives growth and creates impact. 

If you are passionate about making a difference at scale, we look forward to hearing from you. 

www.siemens.de/careers – if you would like to find out more about jobs & careers at Siemens.

FAQ  – if you need further information on the application process.

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