Strategic Student Program: Digital Marketing Strategy Intern (CMMK, Spring 2027)

Siemens Industry Software Inc.

Strategic Student Program (SSP)

Discover your career with us at Siemens Industry Software!

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking and focuses on growth, so our people, our business, and our customers can achieve their full potential.

We’re currently recruiting students for our Spring 2027 Strategic Student Program. Our intern and co-op positions will allow you to find a career path that most inspires you. Here, you will apply your education to solve real-world problems and turn theory into practice. At Siemens, our goal is to empower our students to become the next leaders of our company.

Baseline Requirements:

• Currently enrolled as a university student (undergraduate or graduate) in their Sophomore year or above.
• Minimum 3.0 GPA
• Available to work Part-time starting Spring 2027
• Authorized to work in the United States without the need for current or future sponsorship by the company
• Remote – Based in the United States

Perks:

• Potential for full-time offers after university graduation and completion of the program
• Mentorship from senior engineers
• Individual career development planning
• Networking with our global leaders
• Professional and technical workshops
• Leadership opportunities 
• Energetic student community
• Paid volunteer time off
• Employee discounts at our top customer sites

For more information regarding our Early Career programs and the Strategic Student Program please visit our website: Student Programs and Early Careers

Digital Marketing Strategy Intern

Curious about how modern digital marketing campaigns are built, measured, and optimized?

At Siemens Digital Industries, you'll join the Execution Strategy team, a group responsible for helping shape how marketing programs are planned, targeted, measured, and continuously improved. This internship provides hands-on exposure to the strategic side of digital marketing, giving you the opportunity to work alongside experienced marketers and learn how large-scale B2B marketing programs come to life.

As a Digital Marketing Strategy Intern, you will support the development of audience strategies, campaign planning, channel recommendations, reporting, and performance analysis across a variety of marketing programs. This is a unique opportunity to gain experience with modern marketing practices such as customer journey planning, audience segmentation, omnichannel engagement, and data-driven decision making.

You will collaborate with marketing strategists, campaign managers, sales teams, analytics specialists, and content teams while learning how digital marketing supports business growth. If you enjoy solving problems, analyzing data, identifying trends, and turning insights into action, this internship will provide valuable real-world experience.

No prior full-time marketing experience is required. We are looking for individuals who are eager to learn, ask questions, think critically, and contribute to a fast-paced marketing organization.

Key Responsibilities

• Support the development of audience and targeting strategies for digital marketing campaigns.
• Assist with market research, industry research, persona development, and audience analysis.
• Help gather, organize, and analyze campaign performance data across multiple marketing channels.
• Contribute to the development of campaign recommendations and strategic planning documents.
• Support testing initiatives and help identify opportunities for campaign optimization.
• Assist in documenting customer journeys and mapping engagement opportunities across the buyer lifecycle.
• Help build presentations, reports, dashboards, and performance summaries for stakeholders.
• Collaborate with cross-functional teams including campaign execution, analytics, sales, content marketing, and product marketing.
• Research emerging digital marketing trends, technologies, and best practices and share findings with the team.
• Participate in team meetings, strategy discussions, and project planning activities.
• Support special projects related to audience development, channel strategy, marketing operations, and campaign innovation.

What You'll Learn

Throughout this internship, you will gain exposure to:

• Digital marketing strategy and planning
• Account-Based Marketing (ABM)
• Audience segmentation and targeting
• Customer journey mapping
• Marketing analytics and reporting
• Campaign measurement and optimization
• Omnichannel marketing approaches
• B2B demand generation strategies
• Cross-functional collaboration within a global marketing organization
• AI and emerging marketing technologies

Required Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, Analytics, Digital Media, Journalism, Economics, or a related field.
• Expected graduation date within the next 12-24 months.
• Strong interest in digital marketing, marketing strategy, business growth, or customer engagement.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to analyze information, identify patterns, and communicate insights effectively.
• Comfortable working both independently and collaboratively in a team environment.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Teams.
• Eagerness to learn new technologies, tools, and marketing concepts.

Preferred Qualifications

• Coursework in marketing, advertising, business analytics, communications, economics, or related disciplines.
• Experience through student organizations, coursework, academic projects, internships, campus leadership, or volunteer work.
• Basic understanding of digital marketing channels such as email, social media, search, content marketing, or paid media.
• Familiarity with data analysis, dashboards, or reporting tools.
• Experience using Microsoft Copilot, Power BI, Excel, Tableau, or similar analytical tools.
• Interest in AI, marketing technology, customer insights, or marketing innovation.
• Experience presenting findings or recommendations to a group through coursework or extracurricular activities.

What Makes Someone Successful in This Role

• Intellectual curiosity and a desire to understand how marketing drives business outcomes.
• Strong problem-solving and critical-thinking skills.
• Willingness to ask questions, learn quickly, and adapt to new challenges.
• Passion for data-driven decision making.
• Ability to balance creativity with analytical thinking.
• Positive attitude and collaborative mindset.
• Desire to continuously improve processes and uncover new opportunities.

Working Conditions

• Remote-friendly work environment.
• Flexible scheduling aligned with academic commitments.

The hourly range for this position is $18.00 to $50.00. Siemens offers a variety of health and wellness benefits to employees. The actual compensation offered is based on the successful candidate’s work location, as well as degree type and relevant education. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave and paid volunteer time off.

You’ll Benefit From
The hourly pay range for this position 18 - 50 per hour, based off of your projected graduation year. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location. Additionally, interns for Siemens are eligible to contribute into our 401K program.

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

Reasonable Accommodations
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

Pay Transparency
Siemens follows Pay Transparency laws.

Application Deadline
This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool.

California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.

Criminal History
Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.