Sr. Associate, Product Marketing Manager

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Do what you love. Love what you do.

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

About the Role

This role will support one or more direct or indirect contracts with the U.S. Federal Government which, due to federal government security requirements, mandates that all Workday personnel working on the contracts be United States citizens (naturalized or native).

The Sr Associate Product Marketing Manager, Talent and Insights, will oversee product marketing initiatives in support of Workday Talent and Insights products and solutions, with a primary focus on Employee Experience and Engagement GTM and a secondary focus supporting the Talent Acquisition Product Marketing team. 

With Product Marketing being part of the Product organization, the ideal candidate will contribute to the development and execution of numerous campaigns and activities to help drive awareness and generate demand for our Talent Management products, including newly released enhancements, targeting both net new and existing customers.

The ideal candidate will contribute to cross-functional projects from conception to execution while keeping key stakeholders informed and maintain buy-in from senior cross-functional leaders. 

This is a hands-on role that will partner closely with marketing, sales, and other solution marketing teams, leading the creation of compelling persona-centric narratives, campaign messaging, engaging solution-driven content and sales assets. The ideal candidate is an exceptional storyteller with great communication skills and has proven experience at working cross-functionally and managing complex projects with multiple stakeholders. 

Key responsibilities

• Own the development of creative and compelling content, including product documentation, videos, webinars, presentations, FAQs, sales sheets, blog posts, and customer communication. 
• Ensure Workday’s employee engagement messaging is effectively integrated into our Talent solutions positioning and adopted across the entire organization. 
• Partner with Customer Success and Customer Advocacy teams to cultivate, define, own customer stories and value testimonials 
• Own and maintain a highly strategic, value-driven, messaging foundation across all Workday products. 
• Monitor and evaluate the performance of sales assets and activation materials to develop strategies to maximize win rates.
• Closely partner with the Sales Enablement to help define and drive Solution-focused enablement content to drive internal activation and adoption of new solution messaging and positioning strategies. 
• Partner with Sales, Marketing and Product teams, in support of new Solution Marketing initiatives 
• Build strong relationships across Workday functional and regional teams in order to drive service awareness
• Occasional travel

About You

Basic Qualifications:

• 2+ years of product/solutions/services/enablement marketing experience. 

Other Qualifications:

• Results-driven product or services marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
• Additional experience in the HR industry is a plus.
• Highly organized with meticulous attention to detail.
• Exceptional presentation, oral, and written communication skills.
• Experience designing sales collateral based on sales conversations, calls, market research, and own expertise.
• Demonstrated ability to work cross-organizationally, especially with Sales, Marketing, and Product Management.
• Objectivity and openness to others' views and continuously builds a positive team spirit
• Drives teamwork and collaborative information sharing
• Bachelor’s degree

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $94,500 USD - $141,700 USDAdditional US Location(s) Base Pay Range: $79,800 USD - $141,700 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email accommodations@workday.com, as far in advance as possible.

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