Senior Staff Product Designer, Digital Assets
About Nu
Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.
Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
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Senior Staff Product Designer, Digital Assets
We are building new money. Not crypto.
The Digital Assets team at Nubank is reimagining how a bank can use blockchain technology to solve real problems for real people — without ever making customers think about the blockchain at all. We have deliberately renamed ourselves from Crypto to Digital Assets, and we have effectively banned the word "crypto" internally. We do not do crypto for crypto's sake. We do blockchain banking.
The reference point is Apple Pay. It runs on cryptography, public and private keys, and secure tokenization inside a secure enclave. Apple never says any of that. It says "on device," and it just works. That is the standard for everything we ship.
The Role
We are looking for a Senior Staff Product Designer (IC8/IC9) to join the Digital Assets team in Palo Alto. You will be the lead design voice for a genuinely new category: making digital assets — Bitcoin, Ethereum, Solana, stablecoins, and tokenized equities — as simple, accessible, and trusted as a debit card swipe.
This role sits at the intersection of consumer product design, financial innovation, and zero-to-one invention. Much of what you will design has never existed in consumer form before. You will not be asked to study what the incumbents did; the explicit instruction is to carve a new path.
What You Will Design
* The buy, hold, and sell experience for Bitcoin, Ethereum, Solana, and USDC — designed to feel as intuitive as buying a song, not as complicated as opening a brokerage account.
* Stablecoin-powered remittances: a customer sends $100 to Brazil and it just works, with no visible notion of what moves it underneath.
* Tokenized equities: one-to-one representations of real-world assets like Apple or Tesla stock, simplified for everyday investors.
* The invisible infrastructure layer that powers core banking functionality across the entire company, including the US build.
* Both the customer experience and the platform that other teams will draw on for future launches.
What We Are Looking For
* Consumer instincts over crypto fluency. Deep domain experience in crypto is not the point here — and can even work against you. If your instinct is to explain custody models or gas fees to a customer, this is not the seat.
* Mobile expertise is a must-have. There is no desktop app in Brazil; effectively no web. Strong recent mobile work is non-negotiable, and a primarily B2B or enterprise background is a hard fit.
* Zero-to-one experience. You have designed products that did not exist before, where there were no references to copy, and you thrived in the ambiguity.
* A product marketing mindset. You care about the words, the positioning, and how it feels — not just the design elements. Our touchstone is "a thousand songs in your pocket," decided before the product was designed.
* The ability to hide complexity. You have made something complicated feel obvious and delightful. Products that resonate with us: Cash App, Apple, the Tesla app, Duolingo, Wise, Revolut.
* Fintech experience is a plus, never a requirement. We will teach you the compliance, legal, and regulatory ropes. What we cannot teach is the instinct to dream a magical experience first.
* We have a short line to the business. The design team reports directly to the GM of the business unit. For a senior designer, that means unusual room to shape strategy rather than receive it.
How We Work
* Dream first. The hiring manager's framing is: "Dream the magical experience first. We'll tell you afterwards what's not allowed."
* No desktop-first. Everything is mobile-first, consumer-first.
* No copy-and-paste from Coinbase or Robinhood. We are deliberately different.
* We are early. Nubank is a $70 billion company with 139 million customers. We believe it can become a $500 billion global bank. Today, most of our customers speak Portuguese. In the future, most will not. This is where we start.
* The US is part of the trajectory. You will be shaping work that serves the next phase of global growth.
The Team
You will report directly to Michael Rihani, Senior Director of Product for Digital Assets. Michael is a product leader with close to twenty years of experience, including four years at Apple on Apple Pay, leading Bitcoin and consumer financial services at Cash App and Coinbase, and directing Supercharging UX and Bitcoin payments at Tesla. He believes the biggest thing the industry is missing is storytellers and design people who can make the technology disappear.
Interview Process
1. Portfolio review with Ethan Eismann (CDO, Nubank) — asynchronous
2. Live portfolio presentation with two design leaders (~1 hour)
3. Hiring manager interview with Michael Rihani
At this level, the process is a portfolio presentation rather than a business-case exercise. There is no take-home.
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.