Senior Product Manager

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

Google Display Ads (GDA) is a business that powers the free and open internet, enabling advertisers to reach customers beyond Google's owned and operated inventory to connect with 90% of the global internet population across millions of websites, videos, and apps. This scale and campaign flexibility allows advertisers to use GDA for brand awareness, website traffic, lead generation, and online sales. Display Ads is also pivotal in incentivizing organic content for the Search and Gemini AI Overview business.

The Senior Product Manager (PM) for Apps+Verticals Growth will focus on ensuring GDA is performant on app inventory, ensuring we are ingesting the right signals, ideating additional signals we can use for better ads personalization and measurement, and working with the formats team to provide an effective end-to-end app-optimized advertising infrastructure.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $192000 - $278000 (USD) + 20% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead the growth and optimization of GDA across Mobile Apps inventory and vertical channels, which represents a critical strategic growth lever for the business.
• Own the overall goal, strategy, and execution for app-optimized advertising infrastructure to deliver exceptional performance across app inventory.
• Ideate innovative new signals to enhance ad personalization, measurement, and bidding performance.
• Collaborate closely with App Ads and Buyside Formats teams to achieve signal equivalence between GDA and Universal App Campaigns, building a seamless end-to-end user experience and performance pipeline for apps.
• Understand GDA advertiser and publisher needs within the app and inventory space, advocating for and delivering solutions tailored to customer needs. Lead executive reviews on project status, strategic requests, and roadmap progess for the Apps and Verticals growth initiative.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 8 years of experience in product management or related technical role.
  
• 3 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc).
• 2 years of experience working with Advertising products.
• Experience integrating generative AI tools or LLM interfaces into workflows.

Preferred qualifications:

• Master's degree in a technology or business related field.
  
• 5 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
  
• 5 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
  
• 4 years of experience in a role preparing and delivering technical presentations to senior leadership.
  
• 3 years of experience in software development or engineering.
  
• 3 years of people management experience with direct reports, and in technical leadership.