Senior PR Manager, Launch Communications
Summary
Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!
We are currently seeking a Senior Public Relations Manager for our Launch Communications team. The successful candidate will be responsible for proactively managing large-scale events activities with media and influencers to drive understanding and excitement around Apple products. This role will focus on launch, planning, and liaising with teams that bring a product launch to life and leading the project management process as well as the day-to-day operations of a high-performing team.
Description
The successful candidate will contribute energy, innovative ideas, and exceptional organizational skills to our launch initiatives. This role will lead a team that collaborates with various other teams and functions to create, implement, and deliver launch events that enhance awareness and comprehension of our key product launches. This may encompass other Public Relations managers, Country PR leaders, Product Marketing, Events, and Marcom.
Responsibilities
- Facilitate team alignment
- Operationalize planning and processes
- Identify new and efficient working methods
- Provide executive clarity, and report back on progress
- Lead collaborative Public Relations efforts during the launch window
- Partner with the Events team and oversee the overall budget requests
- Management of the team but also a deep understanding of the day-to-day operations of a launch
Minimum Qualifications
- 12+ years of experience in Public Relations, Communications (In House or Agency)
- Experience in running events at scale (US and International) is a distinct advantage
- Successfully delivered creative PR campaigns/ product launches/ cultural events that have created meaningful, measurable impact
- Proven track record in project management including being able to produce and run detailed timelines, deadlines and work backs
- Excellent presentation skills including fluency in keynote (or equivalent) and presentation design
- Deep understanding of media and creative landscape, who the key players are in the cultural, technology and lifestyle space
- Fluency in English
Preferred Qualifications
- BS/BA or equivalent experience preferred
- Effectively builds formal and informal relationship networks inside and outside the organization
- Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
- Analyses of complex, high quantity, and sometimes contradictory information to effectively solve problems
- Understands internal and external stakeholder requirements, expectations, and needs
- Experience in media relations and have developed a network of media contacts in technology, consumer, lifestyle spaces
- Experience in latest trends run podcasting, newsletters and growing needs in creator space
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology
- Self-starter who is dedicated and demonstrates creative and critical thinking abilities
- Excellent written and verbal communications skills
- Superb attention to detail
- Able to work with ambiguity and on complex topics across multiple jurisdictions
- Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change
- Ability to run large scale budgets