Senior Marketing Executive

About the Role

You will support the marketing function for Capital X Panel Designer within Siemens Digital Industries Software. We build and market a fully cloud-native electrical CAD software used by electrical and panel design engineers worldwide.

This is a hands-on marketing execution role for someone who can translate campaign plans into high-quality deliverables. You will help execute digital campaigns, coordinate marketing assets, support partner enablement activities, and track performance across global markets. You will work closely with product, sales, partners, and internal stakeholders to ensure marketing activities are delivered on time, aligned with business priorities, and suitable for technical engineering audiences.

What You Will Do

Support go-to-market execution for Capital X Panel Designer, including campaign planning, audience targeting, messaging coordination, and campaign calendar updates.

Execute full-funnel digital campaigns across email, paid search, LinkedIn organic and paid, and Google Ads, working from agreed campaign objectives and timelines.

Coordinate seasonal and promotional campaigns, including landing pages, email sequences, ad creative, partner assets, and launch readiness checklists.

Work with the SEO agency to follow up on recommendations, track implementation progress, and support improvements to organic visibility and digital presence.

Maintain campaign tracking discipline, including UTM tagging, pixel coordination, and basic attribution checks to support reliable performance reporting.

Coordinate third-party content opportunities, such as sponsored articles, newsletters, or email lists, to extend campaign reach beyond owned channels.

Draft and refine customer-facing marketing copy that is technically credible, clear, and suitable for engineering audiences.

Prepare and update marketing collateral, campaign briefs, social posts, email content, landing page copy, and partner enablement materials.

Collaborate with sales, product management, partners, and stakeholders to ensure campaign execution is aligned with business priorities.

Support partner enablement by preparing content, assets, campaign kits, and localized materials where required.

Assist in collecting partner feedback, market insights, and campaign performance inputs for internal reporting.

Prepare monthly and quarterly marketing performance reports, including campaign metrics, key learnings, and recommended follow-up actions.

Support marketing budget tracking, purchase requests, vendor coordination, and spend documentation where needed.

What We Are Looking For

A degree in Marketing, Communications, Business, or a related field

Hands-on experience supporting digital campaigns across channels such as email, LinkedIn, Google Ads, paid search, organic social, or content syndication.

Good understanding of B2B marketing funnel concepts, including awareness, lead generation, nurture, conversion, and retention.

Experience preparing campaign assets such as emails, landing pages, social posts, ad copy, presentation slides, briefs, or partner kits.

Working knowledge of campaign performance metrics, including impressions, clicks, CTR, CPC, conversions, leads, and campaign ROI.

Basic understanding of SEO principles and how content, keywords, and website structure support digital visibility.

Strong written communication skills, with the ability to create clear and professional copy for technical or B2B audiences.

Comfortable working with cross-functional teams across sales, product, partners, design, and regional stakeholders.

Organized, detail-oriented, and able to manage multiple campaign deliverables within agreed timelines.

Experience working across international markets or with multicultural teams is an advantage.

Nice to Have

3+ years of B2B SaaS, digital marketing, product marketing, or campaign marketing experience.

Familiarity with electrical CAD, PLM, engineering software, or industrial technology markets.

Experience supporting partner or channel co-marketing activities.

Experience using marketing automation, CRM, analytics, or reporting tools.

What We Offer

Hybrid working arrangement, with office presence periodically as needed.

Exposure to the Siemens global ecosystem and international B2B SaaS marketing practices.

Opportunity to contribute to visible marketing campaigns for a global cloud-native engineering software product.

Working in multicultural teams and contributing to a diverse, international working environment.

Autonomy to manage assigned marketing workstreams and campaign deliverables.

Celebrate success together as one team at various team and corporate events.

Contribute through your personality and daily work to make an impact on our business, corporate culture, society and environment.

Corporate benefits including medical, lifestyle, and travel allowance.