Senior Manager Global Consumer Research Lead
Why Work at Lenovo
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Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
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Description and Requirements
Motorola Mobility, a Lenovo Company, creates groundbreaking, innovative and high-quality products designed and built with the global customer in mind. The Customer Experience team is an organization within Lenovo that focuses on bringing user and market insights to support strategic and tactic decisions around the design and marketing of our products and services.
We are seeking a Senior Manager of global consumer research to design research and analysis that helps us understand consumer needs, what they value and anticipate how the market is evolving. In this role, you will lead the design and execution of consumer research that tracks brand health, captures feedback on our products, identifies differentiators and opportunities including monitoring emerging consumer trends and informs strategic business decisions in the fast-moving consumer technology industry.
Key Responsibilities:
- Lead multi-country marketing research studies (research brief, agency management, questionnaire design, analysis, concise reporting and presentations), which include but are not limited to global brand tracking, consumer online studies, prelaunch marketing & creative testing, product concept evaluations.
- Lead consumer experience initiative, which includes defining & reporting on CX KPIs, running a global large-scale customer satisfaction program operation, analysis, reporting and running on-going meeting to share CX KPI results.
- Work collaboratively with cross-functional teams to communicate results and insights, as well as track actions taken.
- Consult with a broad range of internal working teams from product development, marketing, strategy and sales team to provide information and insights based on business needs, determine research needs, interpret research findings and leverage insights in support of key decisions.
- Work with research agencies and internal business partners in designing and managing studies, including scope, budget and schedule.
- Synthesize consumer and market insights on topical areas across studies to tell a compelling story.
Basic Qualifications:
- Minimum of 10+ years of global marketing research experience required
- Master’s degree in marketing research/related field or MBA
- Experience managing both quantitative & qualitative studies globally
Preferred Qualifications:
- Experience with customer satisfaction programs, brand tracking studies, conjoint methodologies, large-scale online studies preferred
- Excellent research project management skills
- Excellent critical thinking and analytical skills – ability to translate clients’ business questions/needs into focused research studies
- Strong communication skills – outstanding written, oral and presentation – concisely and effectively; ability to interact with senior leaders
- Both agency and client-side experience preferred
- Previous technology industry experience a plus
Other:
- Quality & process oriented: focused on research quality, timeliness, and effective research management – both internally and managing agency relationships
#MBG
- Self-directed: proactive, strong sense of accountability, independent
- Flexible: willing and able to adjust to multiple demands, shifting priorities, ambiguity, and rapid change
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
PAY TRANSPARENCY
The anticipated annual compensation range for this position is 139,800–214,360 USD. Final compensation will be based on relevant experience, skills, and business considerations. Individuals may also be considered for bonuses and/or commissions. Lenovo’s various benefits can be found at www.lenovobenefits.com