Senior E-Commerce Specialist
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
Job Responsibilities
Own the end-to-end digital business performance of the Infrastructure Solutions Group (ISG) category on Lenovo.com Brazil, translating commercial priorities into digital strategies that drive revenue, pipeline generation and conversion.
Develop and execute the digital go-to-market strategy in partnership with Sales and Product teams, defining portfolio priorities, pricing, promotions, product launches and commercial plans.
Lead digital merchandising and customer journey strategies, leveraging data and customer behavior insights to optimize product positioning, discoverability, User Experience (UX) and conversion.
Drive demand generation across digital channels, partnering with Marketing teams and agencies to develop campaigns, manage media investments and continuously optimize performance.
Lead cross-functional alignment across Sales, Marketing, Pricing, Supply Chain, Information Technology and Global Digital Commerce teams, representing Brazil ISG in global forums and strategic discussions.
Must Have
Bachelor's degree in Business Administration, Marketing, Engineering, Technology, Communications, or a related field.
Consolidated experience in Digital Commerce, eCommerce or Digital Marketing, with strong business ownership and results orientation.
Strong understanding of digital business performance, go-to-market strategies, digital merchandising, Customer Journey, Conversion Rate Optimization (CRO), User Experience (UX) and demand generation.
Strong analytical, communication and stakeholder management skills, with the ability to influence cross-functional teams and operate proactively and autonomously.
Advanced English proficiency, with the ability to communicate effectively and represent the local business in global discussions.
Nice to Have
Experience with Adobe Analytics or similar digital analytics platforms.
Experience with digital marketing channels such as Search Engine Marketing (SEM), Paid Social, Display, Programmatic, Email Marketing or Affiliate Marketing.
Experience managing agencies, media investments and performance optimization.
Experience with portfolio management, pricing, promotional strategies or digital go-to-market initiatives.
Knowledge of the Business-to-Business (B2B) technology market, particularly servers, storage, infrastructure solutions or enterprise technology.
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