Retail Integrated Marketing Manager, Japan

Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Apple’s worldwide Retail Engagement, Marketing and Merchandising (REMM) team creates and delivers programs, campaigns, initiatives, and experiences that help Apple Retail’s customers and teams discover, buy, and go further with Apple products and services. These efforts increase awareness, drive conversion, and grow affinity for Apple.

We are seeking a Retail Integrated Marketing Manager to join our dynamic team!

Description

In this role, you will develop and execute integrated brand marketing strategies for Apple Retail, ensuring brand consistency across all retail channels and delivering a best-in-class customer experience. You will oversee key Apple Retail marketing campaigns and initiatives (e.g., Services, Expansion, Values, Education, Accessories) from insight and strategy through execution, working closely with cross-functional teams to drive the end-to-end process. Data and insights will guide your decision-making, shaping strategies and programs that align with key business priorities.

We are looking for a skilled merchant who can balance multiple priorities, and build productive internal and external relationships with key business partners including Developer Relations, Product Marketing, Industrial Design, Marcom, Engineering and Operations while contributing to an inclusive environment through respecting each other’s differences and having the curiosity to learn.

Responsibilities

• Develop integrated brand plans and strategies, ensuring brand consistency across all retail channels, and driving a best-in-class customer experience in our retail spaces
• Unlock insights to develop successful campaigns, inspire evolution, drive impact, and measure effectiveness, ultimately driving revenue and affinity for our products
• Translate brand campaigns or key marketing moments into compelling retail realities, by ideating and orchestrating integrated retail marketing strategies across all touchpoints and programs – including interactive product demonstrations, engaging in-store events, immersive brand experiences, store expansion, physical and digital merchandising, and internal engagement. You will partner with internal program owners, providing project leadership to ensure seamless and impactful execution
• Collaborate with cross-functional teams to develop customer experiences, marketing campaigns, and communication plans
• Build and maintain strong relationships with partners and stakeholders across the business

Minimum Qualifications

• 10+ years in consumer marketing with global brands in a multi-channel environment
• Experience managing integrated consumer marketing campaigns for global brands across different channels including customer engagement (experiential marketing, events, brand collaborations, physical and digital merchandising), digital and out-bound marketing channels including social, in-store physical and digital marketing touch-points
• Excellent written and verbal communication skills; adept at building and delivering compelling presentations to partners and leaders alike
• Familiarity with AI tools and a clear understanding of their application across integrated marketing, campaign strategy, and retail engagement
• Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
• Fluency in English and Japanese

Preferred Qualifications

• Track record of leading strategic conversations with a wide range of people in different fields and across levels
• Excellent interpersonal skills, able to strike the right balance in all situations, from cross-functional working groups to executive presentations
• Strategically astute, able to connect the dots across different work streams with a creative approach to solving problems and building memorable customer experiences and campaigns.
• Ability to synthesize problem statements, opportunities, and strategic approaches in clear, convincing, compelling briefs that tell a story to influence leadership and partners across the organization.
• A proven track record of establishing trust, credibility, and influence across multiple partners in order to bring consensus in a highly matrixed organization