Product Marketing Lead - Mac, iPad and Segments
Summary
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.
At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
Description
Apple is looking for a dynamic and highly motivated Product Marketing Manager who will own and drive Apple’s product-centric marketing strategy for Mac and iPad across the region, and articulate the market ambition to deliver growth. This role is the primary spokesperson for Apple’s products in their market as well as an active member of the Product Marketing and Geo Marketing Leadership teams.
You will also lead the segment marketing team which has the responsibility to develop and execute segment marketing strategies and programs across education and business markets in partnership with both Geo Marketing and Sales teams.
You will manage a team of product and segment experts who champion products and seek innovative ways to keep our products at the heart of the customer conversation.
Responsibilities
- Articulate the product and segment opportunities in the market and provide product insight and leadership to both the Marketing and Sales organizations
- Lead the team to deliver product launches and segment initiatives with excellence every time
- Be a key stakeholder in driving the annual Marketing plan, outlining opportunities and actions that lead to growth and category leadership, instilling quarterly and half-yearly reviews on what’s working, what’s not
- Build high-performing teams through coaching and developing talent. Actively lead and develop an inclusive culture by recognizing the value that different perspectives and cultures bring to the organization
- Act as a liaison between the Market and the Worldwide teams for all local product LOB needs and feature requirements, shaping strategies and contributing to global initiatives and programs Perform the same responsibilities for Segment Marketing
- Influence product feature roadmaps, and make clear recommendations that improve the customer experience in India
- Craft a market narrative to enable clear understanding of market dynamics, customer voice, opportunity, and set actions that all key stakeholders understand
- Become a visible and vocal member of the Product Marketing leadership community, providing strategic input and influencing long-term plans
- Build a sphere of influence across multiple internal functions /divisions
Minimum Qualifications
- 15+ years experience in product management and marketing
- Experience working for/or with a global organisation in technology or related fields
Preferred Qualifications
- Creates competitive and breakthrough strategies that show a clear connection between vision and action
- Introduces new ways of looking at problems, encouraging diverse thinking to promote and nurture innovation
- Plans and prioritizes work to align with broader organizational goals
- Build effective teams that apply their diverse skills and perspectives to achieve common goals Ability to motivate & develop a team of subject matter experts
- Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions
- Builds partnerships and works collaboratively
- Instinctive ability to be the voice of the customers
- Excellent analytical skills and strategic planning expertise
- Depth of technical awareness
- Superior storytelling capabilities along with presentation/negotiation skills
- Spoken and written English fluency required
- Familiarity and/or experience working in India
- BS/BA or equivalent experience preferred