Product Marketing Lead - iPhone, Wearables & Home

Summary

As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.

At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.

Description

Apple is looking for a dynamic and highly motivated Product Marketing Manager who will be responsible to lead Product Marketing for iPhone, Wearables and Home products in India. In this role, you will lead a team of product managers and have product line responsibilities for iPhone. The lead will own and drive Apple's product-centric marketing strategy for the iPhone, Wearables and Home portfolio of products, articulating the market ambition to deliver growth and category leadership. You will also lead the Technical Product Marketing Manager to provide technical support to the launch and momentum activities of all the Apple products. This role is an active member of the Product Marketing and Geo Leadership teams.

Key attributes of this role include the continuous improvement of product launches, comprehensive business and market analytics across categories, instinctive insights and the discipline to focus and deliver excellent results. In this role you will partner closely with the local PR, Marcom, Sales, Finance, Developer Relations, Services, Engineering and WW stakeholders in Cupertino to shape the opportunity ahead and to define and communicate country unique requirements for current and future products.

The successful candidate will be a proven leader with a strong passion for Apple products, desire to win, curiosity to be better, ability to navigate ambiguity, finesse and craft for product storytelling, creative and innovative problem solving, motivation to inspire others, and to build strong and lasting relationships throughout the organisation.

Responsibilities

• Articulate the product opportunities in the market and provide product insight and leadership to both the Marketing and Sales organisations
• Own and drive the annual Marketing plan for products in the remit, outlining opportunity and actions that lead growth and category leadership, instilling quarterly and half-yearly reviews to evaluate deliverables, performance and learnings
• Lead the team to deliver product launches and momentum activities with excellence every time; be the guardian of product messaging and positioning at every customer touchpoint
• Act as the primary liaison between the market, Worldwide teams and Engineering for all local business needs and feature requirements, shaping strategies and contributing to global initiatives and programs
• Influence product feature roadmaps, and make clear recommendations that improve the customer experience
• Devise and craft a singular market narrative that enables clear understanding of market dynamics, customer voice, and opportunity, setting actions that all key stakeholders understand
• Create competitive and breakthrough strategies that show a clear connection between vision and action
• Introduce new ways of looking at problems and encourage diverse thinking to promote and nurture innovation
• Plan and prioritise work to align with broader organisational goals; use knowledge of business drivers and how strategies/tactics play out in the market to guide actions
• Build high-performing teams through coaching and developing talent. Actively foster an inclusive culture that values diverse perspectives and cultures, and develop a strong bench of product marketing managers

Minimum Qualifications

• 15+ years experience in product management and marketing
• Experience working for/or with a global organisation in technology or related fields

Preferred Qualifications

• Business analytics and strategic product management experience with deep knowledge of the the India mobile and wearable space as a plus
• Strategic planning expertise
• Technical fluency, with the ability to translate features into customer benefits and vice versa
• Curiosity, a passion for excellence, ability to ask the right questions, and the love of working as part of a team
• Experience leading and developing a team of product marketeers
• Ability to continually prioritise and multi-task in a dynamic, creative, fast paced environment
• Strong storytelling, presentation, and negotiation skills, with a track record of aligning partners and internal teams around a shared plan
• Highly collaborative with exceptional interpersonal and relationship-building skills
• Exceptional organisational skills and attention to detail
• Superior storytelling capabilities
• Instinctive ability to be the voice of the customer
• Depth of technical awareness
• Travel is required (20-25% estimated)
• BS/BA or equivalent experience; MS/MA/MBA a plus