Product Marketing Engineer
Change the world. Love your job.
Product Marketing Engineer (SR-MVB Low current) – China region is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
Responsibilities include:
- Drive DINs to DWINs to grow NR while maintaining profitability
- Build and maintain close relationships with key tier-one customers and account managers to understand business opportunities and market needs
- Develop product positioning and messaging that clearly differentiates the product in the market, including identifying adjacent customers and market opportunities
- Plan, manage, and execute marketing activities across the new product lifecycle, including pre-RTM, at RTM, and post-RTM phases
- Review the competitive landscape and develop strategies to address gaps and strengthen market position
- Interface with customers and TI field sales/applications teams to support DIN activity and opportunity conversion
- Track opportunities on a weekly and monthly basis, including pricing escalations, customer visits, and sampling activities
- Collaborate across functions and communicate product strategy effectively with teams such as pricing, campaigns, internet marketing, and product launch
Qualifications
Minimum requirements:
- Bachelor’s degree in electrical engineering or a related field
- 5 years of relevant experience
Preferred qualifications:
- Ability to build strong relationships with internal and external stakeholders critical to success
- Strong verbal and written communication skills
- Ability to learn new systems and processes quickly
- Strong interpersonal, analytical, and problem-solving skills
- Ability to work effectively across teams and functions
- Demonstrated initiative and drive for results
- Strong time management skills with the ability to deliver on time
Why TI?
- The future starts here. As a TIer, you'll play a critical role in defining the next era of semiconductor technology and help create the innovations that shape the world around us.
- Surround yourself with a team of innovators who value your unique perspective and will challenge you to bring your best self to work every day. We believe that fostering a culture of collaboration fuels both personal growth and technological breakthroughs. Explore our company culture.
- At TI, your success goes beyond your work. Take advantage of comprehensive benefits designed to support your total well-being at work and in life, from competitive compensation to extensive health coverage and wellness programs. Learn more about our benefits offerings.
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
If you are interested in this position, please apply to this requisition.