PR Manager, iPhone - Korea
Summary
At Apple, ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish.
Imagine what you could do here!
Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!
We are currently seeking a PR Manager to join our communications team for Korea.
Description
This role will be responsible for broadening relationships and proactively managing activity with media, content creators and influencers, driving understanding and excitement around
iPhone, iOS, Apple Intelligence and Siri AI in Korea. This role will focus on new product introductions and proactive communications that increase awareness of existing products and features — with an emphasis on social-first campaigns. The role will also help to define and shape how Apple Intelligence can deliver genuinely useful, delightful experiences for users across Apple’s ecosystem.
The successful candidate will bring energy, an appetite for fresh storytelling, and the organizational skills to bring ideas to fruition.
Responsibilities
- Build new relationships with the talent and communities that use our products to deliver the world’s most exciting work
- Lead efforts in finding new media and social platforms for creative storytelling
- Help drive the definition and launch of meaningful AI experiences and features across Apple’s platforms and products
- Provide local insights into media and social trends, helping to shape strategy, connect locally and deliver hyper local execution of market plans
- Partner with the cross functional teams to create strategies and deliver campaigns that increase awareness and understanding of products and software. This includes other PR teams, Product Marketing and Marcom teams
Minimum Qualifications
- 12+ years’ experience in public relations, working at a PR agency or in-house PR teams
- A developed network of media and influencer contacts in tech, lifestyle and/or consumer spaces
- Fluency in English and Korean is required
- Ability to travel up to 30%
Preferred Qualifications
- Strong media and influencer relationships in the tech and consumer space, and a proven track record developing and placing stories
- Successfully delivered creative PR campaigns that have created meaningful impact
- Able to build relationships and partnerships with creative professionals using iPhone in unique ways, and help them tell their story
- Experience managing product launches/events, product reviews and momentum programs
- Understanding and passion for the AI landscape, products, and experiences.
- Strong organizational skills with the ability to focus and simplify while managing multiple projects and programs from start to finish
- Excellent writing and editing skills, able to develop pitches and press materials
- Ability to quickly analyze media coverage and sentiment, see around corners and apply insights to the team’s work
- Effective collaborator who will work cross functionally across teams while demonstrating integrity at all times
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology
- A self-starter who is dedicated and demonstrates creative and critical thinking abilities
- Excellent written and verbal communications skills
- Able to work with ambiguity and on complex topics.
- Skilled in multi-tasking, delivering under tight timelines, and adapting quickly to change
- Bachelor’s degree preferred