Paid Social Advertising Manager

Do you live and breathe social? Know what makes someone stop scrolling, and how to turn that moment into measurable business results? Believe that reliable social advertising starts with the platform and the audience, not a resized TV spot? We are looking for a creative, data-driven, and highly accountable paid social professional to join our Windows Devices & Services (WDS) Creative & Integrated Marketing team. We believe successful campaigns are built through supportive partnership, clear ownership, candid feedback, inclusive decision-making, and disciplined execution.  

The Paid Social Advertising Manager will be the team's subject-matter expert and strategic lead for paid social across Windows campaigns. This person will shape how our campaigns show up on social platforms, from audience and channel strategy through leading social-first creative development, creator partnerships, launch, optimization, and learning. You will work across platforms including Meta (Facebook and Instagram), TikTok, YouTube Shorts, Snapchat, Reddit, X, etc and help the team stay ahead of emerging trends, formats, and AI-driven approaches.  

This role will work closely with other advertising campaign managers, creative leads, product marketing, integrated marketing, media, social and community, research and insights, analytics, legal, platform partners, and external creative and media agencies. The candidate combines deep, hands-on platform fluency with sharp marketing/creative judgment, can translate business objectives into paid social strategies that perform, and is as comfortable in a creative review as in a results dashboard.  

About the Team:  

The Windows Devices & Services (WDS) Creative & Integrated Marketing team sets a high bar for craft while supporting one another, staying curious, and bringing positive energy to complex, fast-moving challenges. We value people who simplify ambiguity, anticipate what is needed, respectfully push for clarity, and create the conditions for teams and agencies to do quality work. The team translates product and business priorities into integrated consumer experiences and performant advertising campaigns that build the Windows brand, create demand for products, and help customers understand why Windows products matter. Global Advertising leads the development and delivery of consumer paid advertising campaigns.  

Microsoft’s mission is to empower every person and every organization on the planet to achieve more, and we’re dedicated to this mission across every aspect of our company. Our culture is centered on embracing a growth mindset and encouraging teams and leaders to bring their highly qualified contributions each day. Join us and help shape the future of the world. 

Let’s build the future—together.

The Paid Social Advertising Manager is responsible for the following: 

Key Responsibilities : 

• Lead paid social strategy for Windows campaigns, translating business goals, audience insights, and media plans into platform-specific approaches with clear objectives, KPIs, and success measures.  

• Serve as the team's paid social subject-matter expert, advising campaign leads, creative teams, and leadership on platform selection, creative formats, and flighting across social and emerging platforms.  

• Partner with creative and production agencies to brief, develop, and review social-first creative built for each platform's behaviors, including short-form and vertical video, Stories and Reels, carousels, interactive units, and native-feeling executions designed for mobile, sound-off viewing, and the first few seconds.  

• Lead paid development of creator content, including partnership and whitelisted ads, working with social, creator, and legal partners on talent selection, briefing, creative development, production, finishing, and oversight on integration into a paid campaign.  

• Partner with media team on partner/channel selection, creative rotation, versioning, QA/QC of assets, and hold agencies accountable for performance, quality, and service-level expectations.  

• Own in-flight optimization: monitor performance closely, interpret signals, and act quickly on creative rotation, placements, and shifts to improve results against goals.  

• Build and run a structured creative and audience testing agenda, including A/B tests, multivariate tests, and lift studies, that produces learnings the team can scale across campaigns and markets.  

• Partner with research, analytics, and measurement teams to define measurement plans covering perception lift, conversion lift, attribution, and incrementality, and connect paid social results to business outcomes such as perception shifts and device sales.  

• Deliver clear, insight-driven reporting and post-campaign analyses for working teams and senior leaders, turning data into recommendations and practical improvements for future campaigns.  

• Ensure social assets meet platform specifications, brand standards, accessibility requirements such as captions and alt text, and Microsoft privacy, brand safety, and suitability policies. Partner with CELA to plan and route reviews of claims, disclosures, and offer language.  

• Partner closely with other Paid Advertising Campaign Managers and cross-functional leads, so social workstreams are integrated into the campaign plan of record, workback schedules, asset delivery, and launch readiness.  Responsible for on-time and budget launches.  

• Build relationships with platform partners to access beta products, proficient practices, research, and support, and bring forward new opportunities in formats, targeting, and AI-driven tools.  

• Support global and regional activation by creating paid social playbooks, toolkits, and proficient practices for localizing and scaling campaigns across markets as needed.  

• Model Microsoft leadership principles by creating clarity, generating energy, and delivering success across teams without relying on direct authority.  

Other 

• Embody our culture and values. 

Required Qualifications: 

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side 

• •  OR equivalent experience. 

• 5+ years campaign management experience, digital marketing experience, and/or product, project, or site management experience. 

Preferred Qualifications: 

• Master's Degree in Business, Advertising, Marketing, Communications, or related field AND 6+ years experience in media, marketing, social marketing, or advertising on the client or agency side. 

• 8+ years of experience leading paid advertising and paid social campaigns, including campaign strategy, execution, optimization, and performance measurement. 

• 6+ years of experience partnering with and managing external creative, advertising, and media agencies to deliver high-quality campaigns on time and against business objectives. 

• 6+ years of experience working with creators, influencers, and external partners to develop authentic, platform-relevant content and campaigns. 

• 4+ years of experience across major social platforms, including Meta, TikTok, YouTube, Snapchat, Reddit, X, and/or emerging social channels. 

• Proven ability to develop and deliver strategies across multiple social channels, adapting creative and messaging to maximize engagement and campaign impact. 

• Ability to use campaign data, audience insights, and performance metrics to optimize paid and organic social strategies and improve results. 

• Experience developing and optimizing social-first creative, including short-form video, vertical video, Reels, Stories, carousels, and other native social formats. 

• Experience partnering with creative, advertising, media, and/or production agencies, with the ability to hold external partners accountable for performance, quality, timelines, and deliverables 

• Experience developing and managing creator/influencer content and partnerships for paid advertising campaigns. 

• Experience developing or executing A/B testing, audience testing, creative testing, and/or campaign measurement strategies to identify actionable insights. 

• Demonstrated ability to lead cross-functional work, create clarity from ambiguity, and influence decisions without direct authority.  

• Proficient written and verbal communication, stakeholder management, and presentation skills, including experience communicating results, risks, and recommendations to senior stakeholders.  

• Experience leading paid social for large-scale global consumer technology campaigns designed to drive product perceptions and create demand.  

• Experience running paid creators and influencer programs, including partnership ads, usage rights, and disclosure requirements.  

• Experience briefing and developing paid social creative. 

• Platform certifications such as Meta Blueprint, TikTok Academy, or Google Ads are a plus.  

• Comfort using AI to improve creative development, audience insights, optimization, and reporting, and genuine curiosity about emerging social platforms, formats, and culture.  

Advertising IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.