Media Manager (Fixed Term Contract)

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Media team develops our media strategy, oversees implementation of campaigns, and delivers campaign analysis across Hardware and ATV. The team collaborates with a wide range of internal Apple functions including Advertising, Brand, Interactive, Channel & Partner Comms as well as the wider Marketing teams and our WW stakeholders.

Description

The Media Manager supports with the flawless deployment of advertising campaigns across all Social and Digital media channels, TV, OOH and Paid Search.

Responsibilities

• On-going management of day to day campaign management; ensuring quality control of how and where we show up in every media channel, from checking TV spot lists to OOH posting to Social posts.
• Help manage our relationship with our media agency, platforms, and ad-tech partners.
• Work closely with our Media Agency, assessing and evaluating media plans, to ensure a strong and effective presence for the Brand across all EU markets in all channels.
• Evaluating all media investment across channels, rigorously ensuring that plans and estimates are reflected accurately in the financial process with our Media Agency.
• Shaping and co-ordinating digital & social performance and SEM performance, leading insight development to develop our future use of platforms and creative formats.
• Close monitoring of our campaign KPI’s, shaping and developing a way of communicating and merchandising performance internally with a high frequency.
• Support the creative development process internally, unearthing and contributing media insights to guide creative concepting through to execution.
• Be an absolute expert in digital media and to explore how Apple can reach new audiences via social and digital. Helping continually keep the Ad and Brand teams abreast of creative media innovation across all our markets.
• Approval of all new programming contexts and any additional digital placement contexts.

Minimum Qualifications

• Substantial Global media strategy experience in an advertising/comms/media agency.
• Outstanding media knowledge.
• Strong focus on Digital and Social media.
• This is a fixed term contract for up to 12 months.

Preferred Qualifications

• Experience in Paid Search would be preferential although not mandatory.
• A passion for the brand.
• Insane attention to detail.
• Experience of, and comfortable working with significant media budgets.
• Excellent English communications skills - written and oral.
• The ability to learn new processes and technology quickly.
• The ability to work well and collaborate with others.
• The ability to prioritise and work quickly and efficiently within very tight time frames.