Marketing Director (12-Month FTC)
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Marketing Director (12-Month FTC)We are seeking an experienced, commercially minded and highly collaborative Marketing Director to join Mastercard’s Australia Marketing team on a 12-month fixed-term contract.The role will initially lead the planning and execution of integrated marketing campaigns, sponsorship activations and go-to-market initiatives across Mastercard’s consumer and customer portfolio. As the contract progresses, it will transition into a parental leave cover position within the Consumer Marketing & Sponsorships team, assuming broader responsibility for consumer marketing strategy, sponsorship portfolio leadership, team management and stewardship of the Priceless platform.
The successful candidate will bring a blend of strategic thinking and operational excellence, with experience delivering large-scale campaigns, sponsorship activations, customer engagement programs and product commercialization initiatives. They will be comfortable navigating a highly matrixed environment and partnering across Sales, Product, Services, Communications, B2B Marketing and regional and global teams to drive business and brand outcomes.
Key Responsibilities
Sponsorship Strategy, Activation & Hospitality
- Lead Mastercard's sponsorship strategy and activation agenda across Australia and New Zealand, including the Australian Open and Mastercard's partnership with the McLaren Formula 1 Team.
- Deliver integrated sponsorship programs, activations and experiences that drive consumer engagement, customer value and business outcomes.
- Leverage sponsorship assets to support issuer objectives, executive engagement, customer hospitality and relationship growth.
- Support the evaluation and acquisition of future sponsorship opportunities.
- Lead the development and execution of integrated consumer marketing campaigns that strengthen brand preference, drive engagement and deliver measurable business outcomes.
- Deliver campaigns across paid, owned and earned channels, aligned to Mastercard's global and regional priorities.
- Partner with agencies and internal stakeholders to ensure best-in-class execution and marketing effectiveness.
- Work closely with Communications teams to amplify major campaigns and sponsorship moments.
- Partner with Product and Services teams to bring new products, services and innovations to market.
- Develop go-to-market strategies and commercialization programs that drive adoption, usage and business growth.
- Translate complex product propositions into compelling customer and consumer narratives.
- Establish measurement frameworks that connect marketing activity to business outcomes.
- Lead digital marketing strategy across consumer and customer touchpoints.
- Drive innovation across digital, content, social, search and AI-enabled marketing capabilities.
- Leverage data, testing and emerging technologies to improve marketing effectiveness and performance.
- Lead the ongoing management and evolution of Mastercard's Priceless platform across Australia and New Zealand.
- Develop experiences, offers and content that increase engagement and strengthen brand differentiation.
- Partner with regional and global teams to expand the platform's relevance and impact locally.
- Lead, coach and develop a high-performing marketing team.
- Build strong relationships across local, regional and global stakeholders.
- Serve as a trusted advisor to senior leaders across Marketing, Product, Services, Sales and Communications.
- Manage agency, vendor and partner relationships to ensure excellence in delivery.
- Ensure all marketing activities comply with Mastercard's governance, legal, privacy, risk and compliance requirements.
- Maintain strong budget management, procurement and approval processes.
- Drive operational excellence through effective planning, project management and stakeholder alignment.
Required Experience
- Extensive experience in consumer, brand, sponsorship or integrated marketing.
- Demonstrated success leading major sponsorship activations and integrated marketing campaigns.
- Experience managing premium sports, entertainment or cultural partnerships.
- Strong digital and performance marketing experience.
- Experience launching and commercializing products, services or solutions.
- Strong stakeholder management and influencing capabilities within complex matrix organizations.
- Experience leading and developing high-performing teams.
- Experience within financial services, payments, technology or another regulated industry.
- Experience leveraging sponsorship investments to drive both consumer and customer outcomes.
- Experience working across regional and global organizations.
- Familiarity with AI-enabled marketing and modern marketing measurement frameworks.
Success in this role will be measured by:
- Delivery of high-impact sponsorship, consumer marketing and commercialization initiatives.
- Growth in consumer engagement, brand impact and business outcomes.
- Effective leadership of the Priceless platform and sponsorship portfolio.
- Strong stakeholder satisfaction, governance and team engagement.
- Seamless transition into the Consumer Marketing & Sponsorships leadership portfolio during the parental leave coverage period.Corporate Security Responsibility
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.