Marketing Communications Representative

Keysight TechnologiesPublished 1 days agoFirst seen 1 days ago
Overview

At Keysight, we inspire and empower innovators to bring world-changing technologies to life. We deliver market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We are a global innovation partner enabling customers in communications, 5G, aerospace and defense, automotive, energy, semiconductor, and general electronics markets to accelerate innovation.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

We are seeking a Marketing Communications (Marcom) Representative to support field marketing execution across Germany and EMEA, with a primary focus on customer events, tradeshows, seminars, and conferences. This role focus on event planning, budgets management, vendor coordination, attendee experience, and post-event performance tracking, while working closely with sales and marketing teams to drive customer engagement and business impact and continuity of local marketing activities.

Responsibilities
  • Identify and recommend local marketing investment opportunities based on local market needs, sales input, customer insights, and relevant industry events.
  • Plan and execute customer-facing events, including tradeshows, conferences, seminars, workshops, and other field marketing activities.
  • Lead event project management, including timeline tracking, deliverables, stakeholder coordination among vendors, event organizer, and Keysight team, budget follow-up, and performance reporting.
  • Manage event cost breakdowns, purchase orders, invoices, and overall budget tracking within approved allocations.
  • Deliver a memorable and high-quality attendee and customer experience before, during, and after events.
  • Support event-related digital promotions including email, web, registration, and social media tactic.
  • Partner with sales and marketing teams to drive customer engagement, lead generation, and measurable business impact.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3+ years of experience in event marketing, field marketing, marketing communications, or event management.
  • Proven  experience managing customer events, seminars, or tradeshows with strong project management, communication, and organizational skills.
  • Ability to manage multiple stakeholders and priorities in a fast-paced environment.
  • Fluent in German and English.
  • Hybrid position (2 remote possible)

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***