Market Research Manager

Nokia•Apply•Published 1 days ago•First seen 1 days ago

Supports business growth through market research, lead generation, and opportunity identification. Analyzes market trends, customer segments, and competitive insights to develop actionable recommendations, identify high-potential accounts, and support go-to-market initiatives. Collaborates with sales and cross-functional teams to generate, qualify, track, and convert leads while maintaining dashboards and reporting to monitor pipeline performance and business outcomes.

Qualifications

Bachelor's degree in business, Marketing, Economics, Engineering, Data Analytics, or a related field; MBA is a plus.
5–8 years of experience in market intelligence, business development, sales operations, strategy, consulting, or related commercial functions.
Proven experience conducting market research, competitive analysis, account prioritization, and opportunity identification.
Demonstrated ability to translate market insights into actionable business recommendations and growth strategies.
Experience leveraging industry databases, analyst research, market intelligence platforms, CRM systems, and external data sources.
Strong analytical skills with proficiency in Excel, Power BI, Tableau, or similar analytics tools.
Experience supporting lead generation, pipeline development, and go-to-market initiatives.
Strong executive communication and presentation skills, with the ability to influence stakeholders across multiple organizational levels.
Experience working with geographically distributed sales, marketing, and business teams.
Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.
Telecommunications, networking, enterprise technology, or B2B technology industry experience.
Experience with sales pipeline analysis, whitespace analysis, territory planning, or account-based growth strategies.
Familiarity with Salesforce, Dynamics CRM, or equivalent sales platforms.

Responsibilities

Develops actionable market intelligence by analyzing market trends, competitive dynamics, customer insights, and business performance data to identify growth opportunities and support strategic business decisions.
Researches, identifies, and maintains internal and external lead-generation sources, including industry reports, market intelligence platforms, public tender databases, analyst research, news sources, and third-party data providers.
Supports lead-generation and go-to-market initiatives through market mapping, whitespace analysis, account prioritization, opportunity identification, and target market assessments.
Conducts prospecting and outreach activities with prospective customers, partners, and industry stakeholders to qualify leads and uncover new business opportunities.
Collaborates with regional sales teams, growth leaders, partner organizations, and cross-functional stakeholders to align market insights with commercial priorities and pipeline development objectives.
Maintains and enhances lead-management dashboards, tracking tools, and reporting mechanisms, providing visibility into lead conversion, pipeline health, and business outcomes.
Supports regional events, industry conferences, customer engagements, and partner forums by identifying opportunities, generating leads, and ensuring timely qualification and follow-up of prospects.
Tracks, measures, and reports on lead-generation performance, campaign effectiveness, and pipeline development metrics, recommending actions to improve conversion rates and business impact.
Contributes to sales pipeline growth by transforming market intelligence into actionable recommendations, strategic account pursuits, and targeted business development initiatives.

Advancing connectivity to secure a brighter world.

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Our recruitment process

We act inclusively and respect the uniqueness of people. Our employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law. We are committed to a culture of inclusion built upon our core value of respect.

If you’re interested in this role but don’t meet every listed requirement, we still encourage you to apply. Unique backgrounds, perspectives, and experiences enrich our teams, and you may be just the right candidate for this or another opportunity.

The length of the recruitment process may vary depending on the specific role's requirements. We strive to ensure a smooth and inclusive experience for all candidates. Discover more about the recruitment process at Nokia.

Salary Range: Italy Salary Ranges EUR 54601.37 to 89702.24 Germany Salary Ranges EUR 76966.92 to 109952.75