Manager - Segment & Partner Marketing
Curious Minds. Bold Ideas. Extraordinary Impact.
We're transforming financial services through bold innovation and relentless execution. You bring the ideas and drive. We'll build what's next — together.
Responsibilities
Segment Marketing
- Define and maintain ICP frameworks and segment prioritization across nCino’s priority North America industry segments, in partnership with Product and Sales.
- Own segment-level narratives, positioning, and buyer-journey messaging so each segment’s GTM reflects its distinct buyers, use cases, and competitive context.
- Lead segment research, market opportunity sizing, and industry analyses to guide where nCino invests GTM effort.
- Develop segment-level go-to-market plans and campaign strategy to drive pipeline and market share within each priority segment.
Partner Marketing
- Own partner co-marketing strategy: joint value propositions, co-branded campaigns, and partner-sourced and partner-influenced pipeline across the technology and solution-provider ecosystem.
- Build and maintain partner enablement including partner-facing narratives, decks, and playbooks.
- Establish and report on segment and partner marketing performance metrics tied to pipeline, influence, and reach.
- Develop, implement and maintain partner GTM alignment framework
Shared / Cross-Functional
- Attract, grow, and retain talent; manage personnel, professional development, and hiring for the Segment and Partner Marketing team.
- Develop annual and quarterly goals in alignment with broader Marketing, Sales, and Product goals, and ensure goals are tracked and met.
- Manage the team budget and spend.
- Act as the main point of contact and prioritization owner for segment and partner marketing requests from stakeholders across the business.
- Ensure all segment and partner marketing materials reflect the nCino brand.
- Maintain working fluency in the nCino Platform to guide messaging and enable partners (deep solution-by-solution demo ownership sits with Product Marketing).
- Lead the team in developing collateral including segment materials and partner playbooks.
- Continually research the banking, credit union, and priority-segment landscape to stay current on trends, news, and analysis.
- Perform competitive analysis relevant to segment and partner positioning, staying current on the ever-changing competitor landscape.
- Work cross functionally within Marketing and across nCino departments, customers, partners, and prospects to identify and scope segment and partner marketing projects.
Candidate Skills
Required:
- Bachelor’s Degree in Marketing or comparable field plus 8 years minimum of functional experience and 2 years of management experience or an equivalent combination of experience, education and superior performance.
- Exceptional writing, editing and communication/presentation skills
- Data mining expertise and the ability to draw conclusions and recommendations from complex data and cross-reference multiple data sets
- Proven track record of writing industry reports/analyses and monitoring industry trends and news
- Experience doing competitor analysis and forming ROI calculators for products
- Motivated to achieve and exceed metrics and revenue goals related to products
- Proven track record of designing and writing marketing copy and content
- Strong time management and organizational skills with the ability to handle deadlines and prioritize work in a fast-paced setting
- Ability to evaluate product marketing requests from various stakeholders, develop project plans, constantly prioritize and act as the main point of contact for the Product Marketing Team
- Strong attention to detail.
- Excellent leadership, problem-solving and analytical skills.
- Proactive, motivated, self-starter with the ability to use their own initiative to complete the task on time with high quality.
- Strong presentation skills and a wiz at building PowerPoints
Ideal:
- Experience with the Adobe Creative Suite
- Proven researcher with expertise in bank subsectors
Desired:
- MBA or graduate related marketing degree
Location: We're looking for someone based near our HQ in Wilmington, NC. We're also open to candidates in Charlotte or Raleigh who can visit HQ 1-2 times/month, or candidates open to relocating.
nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at recruiting@ncino.com.
Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.