Manager, Digital Product Operations

Summary

Are you passionate about building seamless customer experiences and leading high-performing teams at the intersection of digital support and cutting-edge technology? The AppleCare Digital team is looking for an inspiring and driven Manager of Digital Product Operations to lead a team of Program Managers, Technical Product Managers, and Business Analysts. In this role, you will champion the digital experiences millions of customers rely on every day across the Apple Support app, Get Support web, and our next-generation conversational platforms. If you thrive on solving complex operational challenges, developing talent, and turning innovative technology into seamless customer journeys, we invite you to join us.

Description

As the Manager of Digital Product Operations, you will lead the team responsible for optimizing, scaling, and executing customer-facing support journeys across our primary digital support channels. You will serve as the strategic operational bridge connecting Product Management, Engineering, Content Strategy, Retail, and Service Operations to bring major product introductions, new feature integrations, and scalable customer experience optimizations to life. In this role, you will foster a collaborative, inclusive environment where your team is empowered to solve complex problems, evolve admin optimization tools, and ensure flawless day-one readiness for new Apple products and global service expansions.

Responsibilities

• Lead, coach, and inspire a diverse team of Program Managers, Technical Product Managers, and Business Analysts, fostering a culture of innovation, accountability, and operational excellence.
• Drive operational readiness and execution for major New Product Introductions (NPI), regular digital app releases, and global expansions across the Apple Support app, web, and conversational channels.
• Partner closely with Product Management and Engineering teams to integrate scalable business rules engines with next-generation conversational AI and LLM-powered self-service experiences.
• Establish strong cross-functional partnerships with key stakeholders (Retail, AppleCare, Content Strategy, Service Operations) to evaluate change requests, mitigate operational risks, and optimize end-to-end customer support journeys.
• Oversee the end-to-end delivery of high-priority sustaining operations, configuration updates, and localized self-service workflows.
• Champion tooling improvements, workflow automation, and process enhancements to scale team productivity and ensure data integrity across platforms.
• Leverage data analytics and performance metrics to identify operational bottlenecks, track cost efficiencies, measure customer sentiment, and inform leadership decision-making.
• Represent the digital operations team in cross-functional reviews and executive forums, communicating complex technical and operational topics with clarity and impact.

Minimum Qualifications

• 7+ years of experience in digital program/project management, technical product operations, or related digital customer experience operations, with a strong focus on web and iOS applications.
• Proven experience leading, mentoring, or managing teams of program managers, technical PMs, or business analysts in a dynamic, high-volume environment.
• Demonstrated track record of managing complex, cross-functional digital initiatives from concept through global operational launch.
• Strong written, verbal, and executive presentation skills, with the proven ability to influence technical, product, and business partners across organizations.
• Strong analytical and problem-solving skills, with experience using data to identify root causes, extract actionable insights, and measure business impact.

Preferred Qualifications

• Experience supporting conversational AI, virtual assistants, or LLM-driven self-service customer support experiences.
• Direct experience with digital customer service operations, omni-channel support workflows (chat, messaging, web, on-device app, and retail/in-person), or contact center technologies.
• Proven ability to partner effectively with engineering/IT teams on complex backend architectures, business rules engines, and data integrations.
• Experience managing high-velocity NPI (New Product Introduction) readiness and critical incident ticketing operations.
• Demonstrated expertise in workflow automation, administrative tooling evolution, and process optimization.
• Bachelor’s degree in Business, Computer Science, Engineering, Marketing, or equivalent practical experience; advanced degree (MBA or MS) is a plus.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,200 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant