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Global Branding & Marketing Manager

TSMC•Published 1 days ago•First seen 23 hours ago
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Established in 1987 and headquartered in Taiwan, TSMC pioneered the pure-play foundry business model with an exclusive focus on manufacturing its customers’ products. As of 2024, TSMC serves more than 500 customers and manufactures over 11,000 products for high-performance computing, smartphones, the Internet of Things (IoT), automotive, and digital consumer electronics. It is the world’s largest provider of logic ICs, with an annual capacity of over 17 million 12-inch equivalent wafers in 2025. TSMC operates fabs in Taiwan as well as manufacturing subsidiaries in Washington State, Japan and China, and the Company began construction on a specialty technology fab in Dresden, Germany, in 2024. In Arizona, TSMC is building three fabs, with the first starting 4nm production in 2025, the second by 2028, and the third by the end of the decade.

Job Responsibilities

THE OPPORTUNITY

As the manager of Global Branding & Marketing, you will have a pivotal leadership role in shaping TSMC's brand narrative and worldwide market presence. This role requires a strong blend of semiconductor industry knowledge, strategic marketing leadership experience, and exceptional communication skills to articulate TSMC's profound impact on the world's technological landscape. In this role, you will have significant opportunities to shape how TSMC's innovation, leadership, and value are perceived by our customers and the broader industry.

KEY RESPONSIBILITIES

1. Strategic Brand Leadership: Develop and execute global branding strategies to effectively communicate TSMC's value, technological leadership, and strategic importance.

2. Integrated Technical Value & Market Insight: Responsible for translating complex technical advancements into compelling market narratives and guiding technical teams in effective communication to relevant audience.

3. Integrated Campaign Management: Execute on strategic external events (e.g., Technology Symposium, OIP Forums) to ensure cohesive and impactful brand messaging.

4. Executive Influence: Cultivate strong relationships and influence across internal executive leadership.

5. Team management: Mentor team members and help scale their expertise to deliver to the team’s charter and responsibilities.

Job Qualifications

1. Education: Bachelor’s degree in Science, Engineering, Marketing, or Business Administration. An advanced degree (e.g., MBA) is a plus

2. Experience:

(1) 15+ years in technical branding, corporate marketing, or product marketing, preferably within the semiconductor industry or related high-tech sectors.

(2) Proven track record of developing and executing successful global branding initiatives with measurable business impact.

(3) Experience guiding technical teams in articulating complex value propositions.

(4) Background in product design or a strong understanding of product development lifecycle is highly valued.

(5) Managing teams in a dynamic and fast-paced environment.

3. Industry Acumen: Comprehensive knowledge of the semiconductor market, technology roadmap, industry trends, and competitive landscape is essential.

4. Strategic & Critical Thinking: Exceptional ability to synthesize complex information, grasp new technical concepts rapidly, and navigate ambiguity.

5. Communication & Presence: 

(1) Outstanding written and spoken English, with the ability to craft sophisticated narratives and deliver impactful executive presentations.

(2) Fluency in Mandarin Chinese is required.

(3) Demonstrated executive presence and superior interpersonal skills to influence and collaborate effectively.

TSMC Core Values

At TSMC, we invite talented individuals who share our vision and values to contribute to our continued success. Our core values are the foundation of our culture, guiding every decision and action. We seek applicants who deeply resonate with these principles and embody them in their work:
  • Integrity: Tell the truth. We do not brag. We do not make commitments lightly. Once we make a commitment, we devote ourselves completely to meeting that commitment.
  • Commitment: Employees are dedicated to the company, view the company’s success as their own and work diligently to make their best contributions. As commitment is mutual, the Company strives to serve the best interests of its employees. 
  • Innovation: Innovation is the wellspring of the Company's growth. It means more than new ideas; it means putting ideas into practice. 
  • Customer Trust: We strive to build deep and enduring relationships with our customers, who trust and rely on us to be part of their success over the long term.
(For more details on TSMC’s Core Values, please visit：https://www.tsmc.com/english/aboutTSMC/values)Fostering a global inclusive workplace reflects TSMC’s core values and business philosophy and is essential for our future success. Our commitment to global inclusive workplace allows us to create an environment where every employee, regardless of gender, age, disability, religion, race, ethnicity, nationality, political affiliation, or sexual orientation, can bring their unique perspective and experiences to work, enabling us to drive profitability, increase productivity, and unleash innovation. We strive to create a workplace that is equitable and accessible to all employees. We are committed to fostering an inclusive culture where every employee feels valued and empowered to contribute to our mission and provide excellent service to our global customers.

For more information, please refer to 2025 TSMC Global Inclusive Workplace Progress: