Gerente deMarketing B2B, Brasil

Lenovo•Published 4 months ago•First seen 1 months ago

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Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

B2B Marketing Manager (Brazil)

Key Responsibilities

Develop and execute B2B marketing strategies to drive brand awareness, demand generation, and pipeline growth for Lenovo's Enterprise and SMB segments in Brazil.
Partner with Sales, Products and Channel teams to align marketing initiatives with business objectives.
Lead integrated campaigns across digital, events, content, ABM, and partner marketing channels to drive customer engagement and lead generation.
Ensure local execution alignment to regional and global marketing campaigns and objectives, adapting messaging and tactics to the Brazilian market.
Manage marketing budget, performance metrics, and ROI.
Monitor KPIs: Leads, Pipeline and Revenue impact.
Leverage CRM and marketing automation tools.
Collaborate with regional and global teams to ensure execution excellence and consistency.

Requirements

Minimum 5 years experience in B2B technology marketing as leader of demand generation, and field marketing activities.
Strong understanding of enterprise customers and complex sales cycles.
Data-driven mindset with strong project and stakeholder management skills.
Fluent Portuguese and English. Spanish is a plus.

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