Experience Design Director - EA Sports Network
Experience Design Director - EA SPORTS Network
Note: This is a hybrid role (on-site work required from Orlando, FL) - Relocation assistance is
available for this role.
Electronic Arts creates next-level entertainment experiences that inspire players and
fans around the world. Here, everyone is part of the story. Part of a community that
connects across the globe. A place where creativity thrives, new perspectives are
invited, and ideas matter. A team where everyone makes play happen.
EA SPORTS is one of the leading sports entertainment brands in the world, with top-
selling videogame franchises, award-winning interactive technology, fan programs,
and cross-platform digital experiences. EA SPORTS creates connected experiences
that ignite the emotion of sport through industry-leading sports video games,
including Madden NFL and College Football , FC soccer, NHL hockey, and
EA SPORTS UFC .
About the Role:
The Experience Design Lead (Creative Director) is the vision-holder for how fans
interact with the future of EA SPORTS. Serving as the design and user-experience
anchor of the EA SPORTS Network leadership team, this leader is responsible for
transforming complex, shared platform and network capabilities into intuitive,
memorable, and high-fidelity consumer experiences.
Rather than focusing on a single franchise or product, this role defines the design
principles, reusable experience systems, and connected fan journeys that weave
individual games (such as Madden NFL, FC, and College Football) into a cohesive,
immersive EA SPORTS ecosystem. This role will be a visionary design leader who
can establish and scale the Experience Design function for SPORTS Network, instill
a design-centric culture across the team, and champion design innovation in
partnership with studios and design partners within EA SPORTS.
Your Responsibilities:
Experience Strategy
● Ecosystem Experience Vision: Define the long-term, multi-platform experience
vision for connected EA SPORTS experiences, spanning console, mobile, web,
and companion applications.
● Consumer-First Design Principles: Translate strategic growth objectives into
high-caliber consumer experience principles that put the fan journey at the
center.
● Ecosystem Roadmaps: Author and drive long-term experience design roadmaps
that anticipate and support future portfolio growth and platform capabilities.
Connected Fan Experiences.
● Unified Journeys: Map and refine end-to-end fan journeys that connect multiple
EA SPORTS experiences, standardizing how identity, personalization,
recognition, commerce, and community are experienced.
● Scalable Design Systems: Establish, govern, and continuously evolve scalable
design systems, UI/UX toolkits, and reusable interaction models across the
portfolio.
● Preserve Franchise Identity: Balance the need for network-wide experience
consistency with the unique, highly branded visual identity of individual sports
franchises.
Cross-Functional Leadership:
● The Leadership Triad: Partner directly with the Sr. Director of Product
Management and Technical Director to build a user-centered development
lifecycle where design, technology, and business goals align.
● Experience Workshops: Lead collaborative experience workshops and build
alignment around shared consumer experiences across different team
boundaries.
● Influence without Authority: Guide design direction and build consensus across
disparate teams, studios, and brand partners through collaboration rather than
direct authority.
Experience Innovation & Data Informed Design:
● Emerging Interactions: Explore and prototype next-generation interaction models,
including AI-enabled personalization, spatial design, and real-time sports feed
integrations.
● Data-Informed Iteration: Conduct user research, leverage player data, and run
experience design workflows to continuously iterate and elevate experiences.
Your Qualifications:
● Experience: 10+ years of experience leading UX, Product Design, Experience
Design, or Creative Direction for world-class, large-scale digital consumer
ecosystems or entertainment products.
● Ecosystem Design: A strong portfolio demonstrating the creation of unified, multi-
platform design systems and seamless consumer journeys across web, mobile,
and console.
● Experience leveraging AI in prototyping and creative or design concepting.
● Strategic Execution: Proven ability to balance high-level creative strategy with
operational execution and governance.
● Tooling & Workflows: Mastery of Figma, Adobe Creative Suite, advanced
prototyping tools, and modern collaborative design workflows.
Storytelling: Exceptional executive storytelling, visual communication, and
presentation skills, with a track record of building alignment through influence.
● Education: Bachelor’s degree in Design, Human-Computer Interaction, Digital
Media, or equivalent experience.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.