EMEA Site Merchandiser, Surface

The Global eCommerce and Web team at Microsoft owns the online store experience across Windows, Microsoft 365, Surface, Copilot and Xbox. We put the consumer at the center, helping them discover, learn and buy through Microsoft's direct online channel in more than 120 countries around the world. We are looking for an eCommerce Site Merchandiser for Surface to join our Global eCommerce and Web team supporting the EMEA region. 

In this role you will own the Surface online shopping experience for the EMEA Microsoft Store, creating and executing merchandising strategies that drive Surface and accessories revenue. You will manage the Surface category pages and buy flows, ensuring every customer can easily discover, compare, configure and buy the right device. You will use personalization and experimentation tactics, together with data, analytics and customer insights, to improve the Surface customer journey and increase conversion, and you will be accountable end to end for Surface onsite merchandising in EMEA. 

You will work closely with a range of teams, including the Surface Category and Product Marketing teams, EMEA Site Merchandising, Regional Digital Sales, Integrated Marketing, Store Studio and Production Operations, to deliver a cohesive, effective customer experience that supports Surface business priorities and targets. 

You will also drive SEO planning and implementation for Surface pages in EMEA, in close collaboration with the global SEO team and the EMEA SEO virtual team, executing changes alongside the EMEA Site Merchandising Lead, fellow category site merchandisers and the outsourced site merchandising team. In addition, you will lead EMEA site merchandising for Surface product launches, refreshes and lifecycle moments, driving the testing plan from an EMEA market perspective in line with global strategy and in close collaboration with global partners. 

We are looking for an action-oriented, out-of-the-box thinker who is comfortable using data, turning it into actionable insights and identifying optimization opportunities. Successful candidates will be able to articulate what drives the Surface business, analyze traffic and web funnel patterns, go deep into conversion metrics, and identify where the customer journey should be improved and how that improvement can impact revenue. The successful Site Merchandiser will combine a detail-oriented approach with a genuine interest in what drives customers to buy premium devices, and a bias for action.

At our core, we are a customer-focused team that fosters a diverse and inclusive culture. We are respectful, collaborative and accountable to each other, and we approach our work with a positive attitude. The right candidate can expect opportunities for career growth and development. 

How you will make an impact 

• Raise and maintain the standards needed for best-in-class onsite strategy and execution across the entire customer journey, putting our customers first 

• Assess, propose and implement bold, innovative ideas for growth 

• Develop insight-driven narratives with sound recommendations and solid action plans 

• Build strong relationships with Microsoft teams globally to create exceptional customer experiences, scale programs, establish best practices and share knowledge 

• Plan and execute Surface merchandising strategies across category pages, product detail pages, comparison and configuration experiences, and buy flows, optimizing the customer experience to increase sales, improve conversion rates and reduce bounce rates across EMEA. 

• Collaborate closely with key partners, including the WW Surface Site Merchandising Lead, Surface Category and Product Marketing, the regional EMEA team, Site Merchandising colleagues around the world and key global stakeholders. 

• Create, curate and optimize customer journeys that maximize learning and buying for our customers. 

• Tell compelling Surface stories through product and merchandising messaging and assets while staying true to the Microsoft brand, ensuring device features, accessories, Copilot+ PC capabilities and attach offers such as Microsoft 365 are clearly presented. 

• Collaborate with Store Studio and other regions to develop visual mock-ups for Surface pages and launches, ensuring alignment on imagery, messaging and timing. 

• Apply strong project management across a variety of tasks with differing deadlines and priorities, share plans with relevant stakeholders, and manage time effectively to get things done in a fast-paced environment. 

• Work with Production Operations to determine the launch mode and schedule for Surface launches and page updates, and communicate it to Site Merchandising and other partner teams. 

• Lead EMEA site merchandising post-mortems and the consolidation and sharing of best practices. 

• Partner with the Site Merchandising Features PM and UX Design/Studio teams to build requirements for improved customer experiences, including new features for templates, navigation elements and wayfinding. 

• Orchestrate SEO actions for Surface in EMEA with the global SEO team and EMEA SEO virtual team, optimizing key Surface pages and driving organic traffic. 

• Lead the EMEA site merchandising implementation of Surface product launches, refreshes and end-of-life transitions, ensuring timely, effective execution aligned with global strategies, and partner with the Deals and Campaigns merchandiser so Surface promotions land well across the store. 

• Use Adobe Analytics fluently to report on and analyze web data, producing meaningful, actionable insights that drive optimizations to campaigns and the web customer experience. 

• Design and run statistically significant experiments to reach validated answers, diving into data with confidence to find insights. 

• Use personalization and targeting schemas and tools to create experiences tailored to our customers and their needs. 

• Prepare and present weekly and monthly Surface performance reporting, including analysis of customer behavior and opportunities for improvement, plus ad hoc reporting for launches, promotions and optimizations.

Required (one of the following): 

• experience in eCommerce site merchandising, including customer journey optimization and category or product page management 

• OR a Bachelor's degree in Business, Marketing, Economics or a related field AND experience in eCommerce site merchandising, including customer journey optimization and category or product page management 

• OR a Master's degree in Business, Marketing, Economics or a related field AND experience in eCommerce site merchandising, including customer journey optimization and category or product page management 

Experience in digital marketing or with consumer electronics and devices is an advantage. 

Additional qualifications: 

• Experience planning, executing, measuring and optimizing consumer eCommerce site merchandising, with the ability to create optimal customer experiences that drive revenue 

• Experience in site usability, A/B testing, personalization and optimization 

• Strong project management of complex projects, with close attention to detail and the ability to execute flawlessly 

• Ability to work across a variety of tasks under pressure, managing time, prioritizing and meeting deadlines in a fast-paced environment 

• Strong written and verbal communication and presentation skills 

• Experience with Adobe Analytics and the ability to analyze data, draw insights, make data-driven decisions and turn findings into compelling storytelling 

• Passion for the customer experience, with a strong interest in understanding and influencing customer behavior 

• Strategic thinking and sound decision-making, with an innovative approach to customer experience 

• A proactive, collaborative team player who thrives in an international, multicultural team 

• Proficiency in Microsoft Office, especially PowerPoint and Excel

eCommerce IC4 - The typical base pay range for this role across United Kingdom is £ 61,900.00 - £ 105,500.00 per year. Certain roles may be eligible for benefits and other compensation.

Find additional benefits and pay information here:
https://careers.microsoft.com/v2/global/en/corporate-pay/united-kingdom-corporate-pay.html

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.