Director of Product Management, Measurement and Insights
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Director of Product Management, Measurement and Insights
Introduction to the Team:
EG Advertising (EGA) is Expedia Group's advertising business, helping travel brands connect with travelers throughout their journey. EGA spans ad formats, marketplace and auction dynamics, targeting, and measurement, powering advertising experiences across Expedia, Hotels.com, Vrbo, and other EG brands. Join us to help shape how advertising evolves across one of the world's largest travel platforms.
Advertisers choose, and stay with, the platforms they can trust to prove results. We're hiring a Director, Product Management to lead our Measurement and Insights pillar, owning how Expedia Group Advertising (EGA) measures, attributes, and explains advertiser performance across Sponsored Listings, Accelerator, and Display. This role reports into EGA Advertising Product and leads a team of five product managers.
In this Role You Will:
- Own the strategy and roadmap for EGA's measurement and insights portfolio, making credible, independently verifiable measurement a core reason advertisers choose and stay with EG.
- Lead, coach, and grow a team of five product managers, setting priorities and clearing the way for their execution.
- Drive unified, deduplicated attribution, reporting, and insights across Sponsored Listings, Accelerator, Disply and other advertising channels, using richer traveler intent signals to explain the path to conversion.
- Enhance and mature EGA’s incrementality framework, building on established randomized controlled tests, conversion-lift studies, and modeled approaches where controlled experiments are not feasible.
- Lead advertiser coaching and optimization, turning performance data into benchmarks, recommendations, and next best actions that help advertisers improve campaigns and grow spend with a single click.
- Define the strategy for agentic analytics, enabling advertisers and internal teams to ask questions in natural language and get trustworthy, explainable answers and automated insights.
- Expand clean-room and partner connectivity so advertisers can combine EG data with their own first-party data and measurement tools in a privacy-safe way.
- Build the roadmap toward industry accreditation, strengthening methodology and documentation.
- Develop traveler, segment, and market insights offerings that turn EG's first-party travel intent data into value for advertisers.
- Partner with analytics, machine learning, data engineering, privacy and legal, product marketing, and commercial teams to align one roadmap, ensure new features launch with defined success metrics and reporting, and translate measurement improvements into advertiser growth.
- Represent the pillar in cross-functional planning, roadmap reviews, and executive updates, translating technical tradeoffs into clear business impact.
Minimum Qualifications:
- 10+ years of product management experience with a Masters degree or 12+ with a bachelor's degree owning a product area end-to-end in a high-growth or marketplace business; or equivalent professional experience.
- 5+ years of experience managing and developing a team of product managers.
- Deep understanding of attribution methodologies, experimentation, and incrementality, with the judgment to balance rigor against what is practical for advertisers.
- Familiarity with data platforms, clean rooms, and privacy considerations such as consent and data-governance constraints.
- A track record of aligning many stakeholders, including engineering, data science, legal, and commercial teams, around a single roadmap.
- Excellent written and verbal communication skills, with experience presenting to senior leadership.
Preferred Qualifications:
- Experience leading advertising measurement, attribution, analytics, or data products, including unified reporting and cross-channel insights.
- Track record of operating measurement and insights products at scale across multiple advertising formats, channels, markets, or brands.
- Experience establishing methodological standards, documentation, privacy-safe partner connectivity, or industry accreditation programs.
- Experience turning performance data into benchmarks, recommendations, next best actions, and optimization experiences that drive advertiser growth.
- Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products, including agentic analytics that deliver explainable, automated insights.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.