Developer Marketing Manager, Developer Marketing
The AWS China Mainland and Hong Kong (CMHK) Marketing team is looking for a Developer Marketing Manager who is equal parts content creator and community connector. You will be the person behind the camera, at the keyboard, and in the comments — producing developer-facing content that cuts through the noise on platforms where developers actually spend their time.
You will create and publish across formats — vlogs, technical blogs, short-form videos, social posts — with the creative instinct to make developers stop scrolling. If you've built your own following, run a personal tech channel, or know what it takes to grow an audience from scratch, this role is for you.
Beyond content, you will engage with third-party developer communities — tech media with community reach (CSDN, InfoQ, GeekPark), and influencer-led technical groups — to expand AWS's organic presence in the developer ecosystem. You will also work cross-functionally with product marketing, tech teams, PR, and business teams to align your content and community efforts with broader GTM goals.
Key job responsibilities
You will create and publish across formats — vlogs, technical blogs, short-form videos, social posts — with the creative instinct to make developers stop scrolling. If you've built your own following, run a personal tech channel, or know what it takes to grow an audience from scratch, this role is for you.
Beyond content, you will engage with third-party developer communities — tech media with community reach (CSDN, InfoQ, GeekPark), and influencer-led technical groups — to expand AWS's organic presence in the developer ecosystem. You will also work cross-functionally with product marketing, tech teams, PR, and business teams to align your content and community efforts with broader GTM goals.
Key job responsibilities
- Create and publish high-quality developer-facing content across social platforms: vlogs, technical blogs, demo videos, short-form videos, and social posts — with a consistent voice that resonates with developers and builders.
- Bring creative, thumb-stopping ideas to content and program design — you know what makes a developer click, watch, share, and come back.
- Build and maintain relationships with 3P developer communities — community-oriented tech media, influencer-owned technical groups, and open-source organizations — to amplify AWS's reach where developers already gather.
- Collaborate with product marketing, field marketing, tech teams, PR, and business teams to ensure content and community efforts ladder up to broader GTM goals.
- Support the planning and execution of developer programs — hackathons, workshops, competitions — with a focus on content capture and post-event storytelling.
- Track content performance, audience growth, and engagement metrics to continuously iterate on what works.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- A strong portfolio of self-produced content — blogs, videos, vlogs, or social posts — that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus.
- Creative instinct: able to come up with ideas that grab developer attention in a crowded feed — unexpected formats, compelling hooks, culturally relevant angles.
- Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment.
- Strong written and verbal communication in both Chinese and English.
- Experience with cloud computing technologies, especially AI/ML services.
Preferred Qualifications
- Experience in digital marketing and content production timelines and process
- Experience as a content creator, tech influencer, or community leader with a demonstrable online presence.
- Proficiency with video editing tools, social media analytics, and content management workflows.