Demand Generation Manager - Residential Energy EMEA (German Speaker)

Tesla•Published 3 hours ago•First seen 2 hours ago

Description

The Residential Energy Demand Generation and Marketing team plays a critical role in this mission by driving awareness and adoption of Tesla’s energy products.

We are looking for a Demand Generation Manager based in Berlin or Amsterdam to drive growth of residential energy products, with a focus on the DACH region (Germany, Austria & Switzerland), but also across the entire EMEA region. You will help build and execute our marketing strategy across EMEA supporting Tesla channel sales teams and our Certified Installer partners and distributors. The overall objective is to increase awareness and drive sales of Tesla’s residential energy portfolio—including Powerwall and Wall Connector, while also enabling our partners to grow their top lines. This role will report to the Head of Demand Generation, Residential Energy - EMEA and will work closely with various global teams.  

To succeed, you must be energetic, highly organized, data-driven, and have a keen eye for detail. You should have a passion for sustainable energy and the ability to create exceptional marketing and communication campaigns to increase awareness and drive sales. The ideal candidate is a self-starter with excellent interpersonal and communication skills to be a supportive member of the team. You should be comfortable working in ambiguity and have a strong ownership mentality.  

You will be working with a variety of stakeholders globally including engineering, design, web, copywriting, sales, marketing peers in other regions and legal teams ensuring you deliver on your objectives and while creating impactful marketing and communications campaigns across the region. 

Responsibilities

Work with the Head of Demand Generation and other marketing team members to develop targeted strategies and execute activities that enable the DACH Tesla Residential Energy channel sales teams and our external partners to achieve their sales objectives
Manage the planning, execution and performance tracking of regional activities including lead generation campaigns, events & conferences as well as digital communications (e.g., emails, social, website)
Work closely with the Tesla Residential Energy sales teams as well as vehicle teams to develop campaigns and initiatives to drive awareness and sales of residential energy products
Drive development and execution of partner marketing materials, including emails, toolkits, webinars, campaigns, and rebate initiatives
Plan and execute trade shows, in-store events, webinars etc. to generate leads within the target demographic, as well as grow the network of Certified Installers
Source, negotiate and execute strategic marketing partnerships that help to achieve Tesla Residential Energy’s B2C and B2B objectives
Work with our internal Design and Content teams as well as external vendors on consistent and effective messaging of customer facing documents, promotional materials and videos to build compelling content across channels like email and social, that will build awareness, engage and convert

Requirements

5+ years of experience developing growth/product marketing strategies, driving customer acquisition, and executing results-based marketing programs
Bachelor’s degree in a relevant field, or evidence of exceptional ability
Experience working in both B2B and B2C organizations is preferred
Understanding of the DACH market, preferably within the renewable energy industry
Proficiency in building clear, compelling value propositions that can be expressed in a variety of media to all levels of the organization
Proven track record in planning and executing high-quality events and exhibitions of varying formats, sizes and scales
Proficient in delivering events and exhibitions of varying size and scales, as well as webinars, with a focus on preparation and execution, managing timelines, budgets, logistics, and coordination with internal stakeholders. Analyze event success and provide actionable insights and recommendations for the future.
Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
Ability to meet deadlines with minimal supervision and to manage multiple projects
Intellectual curiosity, self-motivation, resourcefulness, integrity and an eagerness to take responsibility for the continuous improvement of processes and results
Exceptional verbal and written communication skills in English and German (additional European languages are a plus)
Willingness to travel ~20% (primarily in Europe, with occasional global trips)