Data Transformation Lead (English, Mandarin)

Google•Published 3 hours ago•First seen 3 hours ago

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Data Transformation Leads (DTLs) are specialists with a focus of helping advertisers scale their use of Google measurement and attribution solutions to drive measurement maturity. You will have product expertise in specific Google measurement solutions and action on the insights produced.

You will work with Large Customer Sales (LCS) pods and help advertisers deploy the latest measurement technologies to drive measurement maturity in the SEAS region. You will use the understanding of industry practices, digital media trends, and the influencing skills to convince advertisers to take the necessary actions to determine brand, media customer value and channel impact. You are aligned at the country level and will develop strategic measurement plans for the book of business, develop activation plans and track progress. You will drive a feedback loop with regional and global product leads on product requirements for Data and Measurement solutions.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

Drive product utilization and advanced feature adoption across Google Analytics and Google Ads measurement solutions, supporting product specialists in solving complex attribution cases.
Lead holistic client measurement consultation to mature conversations around advanced or full-funnel measurement.
Align with Product and Go-To-Market teams for Fund Programs management and client agreement activation of measurement strategic value-adds.
Activate South East Asia (SEA) strategy through deep client consultations and product rollouts, driving privacy foundations product adoption, Consent Mode activation, and first-party data (1PD) integration.
Familiarize with and consult on App Measurement solutions such as AppsFlyer and Adjust to support client needs.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
3 years of experience gathering and presenting technical and financial data to promote products, services, and solutions.
Experience working in a customer-facing role.
Experience with measurement platforms, analytics, and attribution modeling.
Ability to communicate in English and Mandarin fluently to engage and support China-based clients.

Preferred qualifications:

Experience with implementation/configuration of Measurement, Web Analytics or Attribution Strategy with non-last click attribution, cross-device measurement, conversion tracking, Geo-Experiments, incrementally/lift, online-to-offline measurement, offline data import.
Experience influencing advertiser/agency decision makers.
Experience with App attribution platforms like Appsflyer, tracking social listening platforms (e.g., Sprinklr, Traackr or CreatorIQ).
Experience leading third-party measurement, site analytics, Customer Relationship Management (CRM), and data systems.
Knowledge of Google measurement capabilities across ads and media platforms including Google Ads, Search Ads 360, Google Analytics.
Knowledge of the digital ads ecosystem and privacy changes.