Customer Marketing Offline Senior Executive

Samsung Electronics•Published 1 days ago•First seen 1 days ago

Position Summary

1. Own strategic customer marketing initiatives and new product launch plans across key retailers, translating business priorities into customer and channel strategies that drive sell-out and market growth.
2. Build and strengthen retailer partnerships by delivering added value through joint initiatives and co-marketing campaigns.

Role and Responsibilities

  • Own strategic customer marketing initiatives and new product launch plans across key retailers, translating business priorities into customer and channel strategies that drive sell-out and market growth.
  • Manage channel marketing budgets, driving ROI and ensuring efficient allocation across both offline and online channels.
  • Collaborate closely with Sales teams and Retail partners to ensure seamless and excellent execution of marketing activities.
  • Build and strengthen retailer partnerships by delivering added value through joint initiatives and co-marketing campaigns.
  • Analyze customer behavior and retail performance data to identify insights and develop action plans that enhance user experience.
  • Provide data-driven recommendations to the Sales team to accelerate performance across channels and platforms.

Skills and Qualifications

  • 4-5 years of experience in marketing, customer marketing, channel/retail marketing or related fields.
  • Strong business acumen, analytical and critical thinking skills with the ability to turn data into actionable insights.
  • Solid strategic planning and project management skills.
  • Strong communication. Good presentation. Proficiency in English is mandatory.  
  • AI experience is an advantage.
  • Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

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