Creator Marketing Lead, LATAM

Description

Meta is looking for an experienced creator marketer with a passion for building brands with and through creators, and for developing insights-driven strategies that build affinity, adoption, and sustained growth across Latin America. Creators have become one of the most effective ways to reach and persuade every audience Meta serves, and nowhere is that shift further along than in LATAM, where creators are simultaneously a cultural force, a growth engine for advertisers, and one of our most important audiences. In this role, you will own the LATAM creator marketing agenda across three distinct but interconnected mandates, each with different audiences, competitive dynamics, and levels of maturity: building Meta's standing with creators as the platform where they can grow an audience and build a business; taking Meta's creator solutions to market with advertisers across sales tiers; and shaping creators as a scalable marketing channel that drives both brand and performance outcomes. You will partner closely with product, partnerships, sales, data science, and global marketing teams to turn regional opportunity into measurable business results. This role requires foundational marketing depth, significant consumer technology experience, and a proven track record of influencing cross-functional partners without direct authority. You must have experience connecting business strategy, product strategy, and creator strategy, and translating insight into briefs that spark high-quality creative work. You must be data fluent, and have the conviction to build new models while delivering measurable impact against clear business outcomes.

Responsibilities

Build creator preference for Meta Own the marketing strategy for creators in LATAM and lead the campaigns and programs that build Meta's standing as the platform where they can grow and monetize their work Build strategies grounded in cultural insight, data, and a deep understanding of creator dynamics across markets, anchored in demonstrated proof of what creators achieve on our platforms Represent LATAM creator needs in global forums and bring the creator perspective into product and marketing decisions Take our creator solutions to market with advertisers Own the regional go-to-market strategy for Meta's creator advertising solutions, spanning large advertisers, mid-market, and small and medium businesses across priority verticals Translate a single product portfolio into propositions that work across very different levels of advertiser sophistication and spend, and drive measurable product adoption and revenue Build the enablement and evidence base of case studies, benchmarks, and measurement that establishes creator marketing as a credible growth channel for advertisers new to the category Build and scale the through-creator marketing model Shape creators as a scalable marketing channel in region, from talent selection and partnership programs to creator-led content that drives both brand and performance outcomes Move the model from one-off activations to a repeatable, always-on operating system spanning content operations, brand safety review, and the transition from organic content to paid amplification Build measurement frameworks and use data to drive decisions Define regional success metrics, build the measurement systems for sustained creator marketing, and move the team toward incrementality rather than engagement proxies Use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership Manage marketing investment and partner ecosystem Own agency relationships and budget across a portfolio of creator programs, making allocation tradeoffs and demonstrating return on that investment Represent the work at the highest levels Present regional strategy, results, and recommendations to leadership through executive readouts and cross-functional forums, and build alignment across matrixed stakeholders Integrate AI into marketing strategy and operations Embed AI into how the team plans, produces, and reviews creator content at scale, driving step-change gains in speed and quality

Qualifications

10+ years of progressive marketing experience, including experience in creator, influencer, social, or content marketing Deep data fluency: proven experience building measurement frameworks, defining success metrics, and using data to shape both strategy and investment decisions Proven experience developing regional or global strategy and delivering impactful marketing campaigns across markets, supported by data Demonstrated experience building growth strategies and moving measurable business outcomes, not only awareness or engagement Experience developing and executing integrated marketing campaigns across social, digital, content, and events, including both brand-building and acquisition marketing Experience deploying creators or influencers as a marketing channel at scale, including talent selection, content operations, and paid amplification Experience taking products or solutions to market with a commercial or advertiser audience Demonstrated experience leading cross-functional programs without direct authority across product, sales, and partnership teams Strong project management skills, with the ability to manage multiple concurrent programs across markets, agencies, and cross-functional teams Comfort with ambiguity and emerging categories; experience defining strategy where no established playbook exists Fluency in Portuguese and English, as the role requires developing marketing strategies and campaigns across Portuguese-speaking markets in Latin America and collaborating with global English-speaking teams Bachelor's degree in Marketing, Business Administration, Communications, or a related field Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Incremental experience in product marketing and growth marketing Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience in the LATAM creator ecosystem, including agency and talent relationships Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience leading marketing for products at different maturity stages simultaneously Fluency in Spanish, as the role supports creator marketing across Spanish-speaking markets in Latin America Experience building measurement frameworks for creator or influencer programs, including incrementality testing Experience spanning both consumer marketing and business marketing Creator-economy expertise and experience marketing with and through creators