Creative Program Manager - Events, AWS Brand and Creative
AWS Brand & Creative is on a mission to establish AWS as the world's undisputed leader in AI and technology — shaping how customers, developers, and prospective customers perceive, trust, and choose AWS. We are seeking a Creative Program Manager for Global Events who combines sharp program execution with creative sensibility and a passion for delivering world-class brand experiences at scale.
This is not a role for someone content to simply track timelines. This is a role for someone who thrives in ambiguity, drives complex creative workstreams from concept through delivery, and knows what it takes to bring a brand to life in physical and digital environments that shift customer perception. You will own the marketing execution and measurable brand impact of the Kernel brand update across the Global Events portfolio — including re:Invent — defining how the new AWS brand comes to life on-site so it shifts perception of AWS as a leader in AI and technology.
The right candidate moves fluidly between strategic planning and hands-on execution. They have the operational rigor to manage complex, multi-workstream event programs and the creative judgment to ensure brand integrity, defend bold experiential ideas, and drive alignment across internal teams and external agency partners at every stage
Key job responsibilities
Event Brand Activation & Creative Execution
Our mission is to establish and advance AWS as the world's undisputed leader in AI and technology, shaping how customers, developers, and prospective customers perceive, trust, and choose AWS, while empowering the entire AWS Marketing organization to deliver brand-consistent, strategically inventive, and creatively excellent work at scale.
We work backwards from our end customers: business decision-makers, developers and builders, and technical leaders who are sophisticated, skeptical of marketing, and increasingly bombarded with AI claims from every direction.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
This is not a role for someone content to simply track timelines. This is a role for someone who thrives in ambiguity, drives complex creative workstreams from concept through delivery, and knows what it takes to bring a brand to life in physical and digital environments that shift customer perception. You will own the marketing execution and measurable brand impact of the Kernel brand update across the Global Events portfolio — including re:Invent — defining how the new AWS brand comes to life on-site so it shifts perception of AWS as a leader in AI and technology.
The right candidate moves fluidly between strategic planning and hands-on execution. They have the operational rigor to manage complex, multi-workstream event programs and the creative judgment to ensure brand integrity, defend bold experiential ideas, and drive alignment across internal teams and external agency partners at every stage
Key job responsibilities
Event Brand Activation & Creative Execution
- Drive the execution of creative services and translation of the AWS brand for the Global Events portfolio, including re:Invent — encompassing event experience, on-site brand expression, and messaging that ladder to brand foundations
- Independently manage end-to-end creative workflows for complex onsite campaigns, toolkits, and playbooks of large-scale initiatives with global impact
- Drive consistent adoption of AWS brand guidance among cross-Amazon partners contributing to events, ensuring brand adherence across all event dimensions
- Develop and optimize the marketing and creative services approach for event brand moments, auditing effectiveness and surfacing insights that influence broader brand and event strategy
- Proactively partner with key event stakeholders to define success criteria and measurement approach for event brand activations, connecting initiatives to drive brand perception, awareness, and consideration
- Manage campaign alignment meetings and creative reviews with senior stakeholders and partners; provide clear, concise communication (briefs, creative reviews, MBR/QBR, go-to-market plans, post-mortems)
- Proactively mitigate risk and manage scope to ensure high-quality, on-time delivery; clear blockers (path to green) and escalate appropriately
- Deep dive into project requirements, gaining understanding of needs for projects that may be ambiguous
- Partner with and manage internal creative teams and external agency partners from concept through delivery across multiple digital content types
- Manage creative asset production and delivery across digital and brand channels, including localization workflows
- For multi-country initiatives, collaborate with partners across locales to share learnings, identify bottlenecks, and support global execution
- Lead agency and vendor coordination including scope definition, resourcing, budget/PO management, and performance accountability
- Own overarching team workflows and processes in partnership with creative leads, campaign managers, and business partners; continue to define and improve existing processes and utilize tool solutions for better efficiency
- Proactively collect and share best practices and playbooks with creatives and campaign teams; build reusable mechanisms (playbooks, briefing/review templates)
- Embrace and advance AI adoption — leveraging AI tools and agentic workflows to increase the speed, quality, and scale of the work, and helping the team adopt new ways of working
Our mission is to establish and advance AWS as the world's undisputed leader in AI and technology, shaping how customers, developers, and prospective customers perceive, trust, and choose AWS, while empowering the entire AWS Marketing organization to deliver brand-consistent, strategically inventive, and creatively excellent work at scale.
We work backwards from our end customers: business decision-makers, developers and builders, and technical leaders who are sophisticated, skeptical of marketing, and increasingly bombarded with AI claims from every direction.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising
Preferred Qualifications
- Experience in digital marketing and content production timelines and process
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience communicating results to senior leadership, or experience using complex financial models, KPIs, and data analysis to inform strategic business decisions and influence cross-functional stakeholders, with proven business impact (e.g., financial savings, operational improvements, or customer benefits)
- Knowledge of Adobe design programs including Photoshop, Illustrator, InDesign
- Experience in multi-territory campaign management
- Experience managing large-scale brand activations or events, ideally including tentpole moments such as re:Invent
- Track record leading cross-functional creative teams and external agencies from concept through delivery
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually