Creative Director, Design - Apple TV Sports Marketing
Summary
Apple TV's Marketing team crafts world-class campaigns that connect audiences with
high-quality stories, building brand awareness and loyalty. We drive innovation and
excellence from strategic vision to creative execution, collaborating across Apple, with
agencies, studios, and talent to place Apple TV at the heart of global culture.
The Apple TV Design team manages the development of core visual branding to be used across all global multi-platform campaigns for original programming. The role of Creative Director will focus on the development of Apple TV originals and sports design and artwork to be used across all global multi-platform campaigns. The right candidate will know how to capture the essence of a series, sport or league in a bold and powerful image, and engage audiences on any platform. You have a deep love of Apple, a passion for sports, television and film and your work is seen by Apple customers worldwide.
Description
Help guide the creative development for Design marketing materials and overall campaign direction
Manage the development of key art and visual representation for all shows and leagues including building and organizing key art presentations for upper management
Guide the creative direction for promotional materials for concept development, creative direction, and tactical executions
Oversee relationships with outside creative agencies, providing direction and revisions on comp explorations, reviewing proofs and approving mechanicals
Manage production calendars and provide needed direction for projects, flagging potential issues and ensuring our team is able to meet various deadlines
Lead the fulfillment of all print and outdoor/transit media buys as needed
Develop multi-media extensions that extend the show across the Apple Ecosystem
Play a key role in creative brainstorming on a wide-range of campaigns across marketing
Articulate creative plans across our cross-functional teams and senior leadership
Help find and build working relationships with new creative and production vendors, as well as strengthening partnerships with current vendors, to conceive/execute campaigns
Oversee creative budgets and timelines
Monitor team budget and sign off all on vendor invoices
Supervise the organization and distribution of all show and network creative assets with internal and external partners
Minimum Qualifications
- Shown ability to create and direct high-quality entertainment creative and design
- Minimum of 8 years creative design and direction experience with emphasis in sports and entertainment, preferably at least 5 years leading a team
- Strong Mac skills and fluency / expertise in Adobe Creative Suite (Illustrator, Photoshop & InDesign) and Apple Keynote
- Fluent in Digital, Social, AV, and Print advertising formats and design best practices
Preferred Qualifications
- Ability to develop creative solutions when required to pivot
- Experience managing a high volume of creative and campaign types in parallel
- Excellent written and verbal communication skills
- Experience working directly with talent, athletes and creators to collaborate on campaigns
- Collaborative and team oriented approach
- Experience working with global teams a plus
- Familiarity with AI tools