Corporate Communications and Brand Marketing specialist
About the Role
We are looking for a seasoned communications and brand marketing professional to lead internal and external storytelling, media relations, and recruitment marketing for TI India. This is a high-impact, expert-level role that sits at the intersection of corporate communications, brand marketing, and internal communications.
You will shape how TI India is perceived by employees, prospective talent, media, and the broader industry, while driving campaigns that reinforce our position as a technology leader and a great employer.
This is an expert-level role for someone who can:
- tell impactful stories through external and internal communication channels to connect with the employees and position TI as a great employer.
- manage recruitment marketing and employer branding efforts to be able to attract talent pool.
- drive integrated campaigns across internal and external storytelling channels and be able to collaborate with other team members across communications and brand marketing.
Key responsibilities include:
- Media relations and storytelling
- Own and manage the external storytelling strategy and editorial calendar
- Identify and develop compelling stories that position TI as a technology, innovation, and employer brand leader
- Collaborate with regional and global teams to bring stories to life across channels
- Develop spokesperson briefing materials and support media engagement
- Internal storytelling and executive communication
- Partner with the communications team to plan and execute features across internal channels
- Support executive communications, helping leaders navigate organizational change with clear, timely messaging
- Employer branding and recruitment marketing
- Partner with Talent Acquisition, Corporate Brand Marketing, social‑media team etc., to craft employer‑branding and recruitment marketing campaigns that attract and retain top talent.
- Measure and streamline processes and efforts on a regular basis.
- Paid media and global collaboration
- Own the end‑to‑end execution of paid media initiatives (e.g., LinkedIn boosting, paid ads, programmatic ads, paid search, video advertising etc.) in partnership with worldwide TI SPOCs and the paid media agency.
- Ensure content for different campaigns is created to support paid media plans as well.
- Align paid media calendars with internal communication timelines and recruitment timelines.
- Ensure campaign content is developed to support paid media plans
- Budget ownership
- Manage the annual communications budget, ensuring accurate forecasting, allocation, and spend tracking.
- Monthly and quarterly tracking of budget
- Creative production
- Produce internal collaterals using internal email platforms or tools.
- Maintain a repository of reusable templates and brand assets for rapid deployment
Qualifications
Key Skills
- Strong strategic thinking with excellent content creation abilities
- Proven ability to manage multiple stakeholders and cross-functional teams
- Exceptional written and verbal communication skills
- Detail-oriented with strong project and campaign management skills
- A collaborative team player with a proactive, problem-solving mindset
- Genuine passion for communications, storytelling, and brand building
Preferred qualifications & experience
- 7–12 years of relevant experience in corporate or employee communications, brand marketing
- Experience in or strong knowledge of the high-tech industry preferred
- Hands-on experience with paid media platforms and employer branding campaigns
- Bachelor's or Master's degree in Communications, Journalism, Marketing, or Business
Why TI?
- The future starts here. As a TIer, you'll play a critical role in defining the next era of semiconductor technology and help create the innovations that shape the world around us.
- Surround yourself with a team of innovators who value your unique perspective and will challenge you to bring your best self to work every day. We believe that fostering a culture of collaboration fuels both personal growth and technological breakthroughs. Explore our company culture.
- At TI, your success goes beyond your work. Take advantage of comprehensive benefits designed to support your total well-being at work and in life, from competitive compensation to extensive health coverage and wellness programs. Learn more about our benefits offerings.
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
If you are interested in this position, please apply to this requisition.