Commercial Marketing Manager, DACH

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

Commercial Marketing Manager, EMEA (DACH) | IC4

Location: Hilversum, NL

Salary: €72,000 - €90,000

This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Hilversum office and should expect to be in office 3 days per week.

At Sonos, we're on a mission to create the ultimate listening experience, and that starts with listening to each other. As part of the Commercial Marketing team, you'll be the driving force behind how Sonos shows up in the DACH market: at retail, online, and with the partners who bring our products to customers. You'll join a team of five regional Commercial Marketing Managers across EMEA, each running their own market, sharing what works, and pushing each other to raise the bar, reporting directly to the Senior Manager, Commercial Marketing EMEA. You'll work closely with sales, brand, creative, and product marketing, turning global commercial strategy into programs that build lasting loyalty with DACH consumers.

What You'll Do

- Maintain weekly contact with key retail accounts to build and adjust joint business marketing plans, keeping Sonos visible in stores and online.

- Execute global commercial playbooks across DACH with precision, from product launches to seasonal promotions, ensuring retail readiness and merchandising quality at every touchpoint.

- Own the regional budget, allocating spend where it drives the most impact.

- Deploy global sales tools, narratives, and launch materials locally, keeping in-market sales teams prepared, aligned, and ahead of key moments.

- Analyse market trends, competitive activity, consumer behaviour, and channel performance to surface opportunities and risks, and turn them into clear recommendations for senior stakeholders.

- Surface local insights, execution challenges, and partner feedback in a structured way that shapes how Sonos operates in the region.

- Act as the connector between sales, retail, distribution, and channel partners, keeping programs joined-up and relevant to the local market.

- Coordinate sales events and partner activations directly with the revenue team.

- Support regional PR activations (earned media), coordinating timing and execution with the broader team.

- Build strong relationships with retail partners, sales, and cross-functional teams, communicating commercial recommendations clearly to drive alignment.

What You'll Need

Basic Qualifications

- 8+ years of progressive marketing experience, including hands-on trade or channel marketing experience.

- Proven track record of executing commercial marketing programmes that delivered measurable results.

- Experience working across multiple European markets, with a solid understanding of local consumer dynamics and retail landscapes.

- Demonstrated ability to connect data, operational processes, and partner input into cohesive, effective programmes.

- Strong project management skills, with the ability to manage multiple priorities and stakeholders in a fast-paced, shifting environment.

- Strong communication skills, with a track record of building relationships and driving alignment across teams.

- Fluent in German (C1+) and professional working proficiency in English.

- Bachelor's degree or equivalent practical experience in Marketing, Business, or a related field.

- Qualified applicants must be able to work from the Hilversum office 3 days per week.

Preferred Qualifications

- Master's degree (MBA or equivalent).

- Experience in the consumer electronics or technology industry.

- Experience in a sales or key account management role.

- Hands-on knowledge of AI use cases for business and marketing.

- Dutch language proficiency.

Inclusion: Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we still strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for us in country of role posting, both now and in the future.

#LI-Hybrid

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.