Business Intelligence Coordinator

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Description and Requirements

We are seeking a Sales Business Intelligence Coordinator to be part of the Intelligence Business team. This role involves coordinating market, customer, and commercial performance analyses, while integrating various data sources to generate insights and recommendations that support business decisions and actions.

The position requires strong analytical skills, business acumen, leadership, autonomy, and the ability to identify opportunities for growth, performance improvement, and commercial efficiency.

The individual will interact frequently with departments such as Sales, Marketing, Pricing, 4Ps, Sales Operations, and Strategy, acting as a partner in developing commercial analyses and recommendations.

Key Responsibilities

• Guide, and develop the Sales business Intelligence team, fostering collaboration, technical growth, and high-quality deliverables.
• Organize and prioritize team tasks, ensuring alignment with business needs and adherence to deadlines.
• Consolidate and analyze information from various internal and external sources, ensuring data quality, consistency, and accurate interpretation.
• Conduct market, customer, and commercial performance analyses to identify trends, opportunities, and business risks.
• Perform analyses on segmentation, purchasing behavior, the customer lifecycle, customer potential, revenue, and profitability.
• Conduct studies on Go-to-Market strategies, territory management, account allocation, commercial coverage, and account prioritization.
• Develop analyses of KPIs and performance indicators, investigating the key factors that influence results.
• Transform data and analyses into actionable insights and recommendations to support commercial decisions and initiatives.
• Develop and enhance dashboards, reports, and analytical solutions, focusing on process automation and efficiency.
• Coordinate Sales Intelligence projects and deliverables, ensuring alignment with stakeholders, high quality, and timely completion.
• Contribute to the identification of new data sources, methodologies, and opportunities to improve analytical processes. Academic Background

Mandatory Requirements

• Experience in Sales Intelligence, Business Intelligence, Market Intelligence, Business Analytics, CRM, or related areas.
• Strong analytical skills and experience working with various data sources and large volumes of data
• Higher education degree in Administration, Economics, Engineering, Statistics, Data Science, Information Technology, or related fields.
• Business acumen, with an understanding of commercial KPIs, revenue, margins, sales performance, and customer behavior.
• Experience with customer analysis, segmentation, sales performance, or identifying business opportunities.
• Ability to structure problems, investigate outcomes, and translate analyses into actionable business recommendations.
• Advanced Excel proficiency and experience with data analysis and visualization tools, such as Power BI.
• Advanced English proficiency.
• Strong communication skills, with the ability to present analyses in a clear and objective manner.

Desired Requirements

• Knowledge of Customer Analytics methodologies, such as Customer Lifecycle, Customer Lifetime Value (LTV), RFM (Recency, Frequency, Monetary) analysis, retention, and customer potential.
• Experience with Go-to-Market analysis, territory management, account allocation, and sales coverage.
• Knowledge of SQL and database manipulation.
• Familiarity with CRM, automation, and analytics tools, such as Dynamics 365, Power Platform, Python, or similar.
• Experience working with external market intelligence sources.
• Experience in the technology sector or B2B business.
• Spanish proficiency is considered an advantage.

Expected Characteristics

We are looking for a professional who demonstrates autonomy, analytical curiosity, leadership potential, and a results-oriented mindset—someone capable of connecting information, developing their team, and acting as a strategic partner to other business units
 

We believe in treating each other with respect and dignity. We judge all applicants and employees by their qualifications, demonstrated skills and achievements without regard to race, color, religion, gender, gender identity or expression, national origin, ethnicity, sexual orientation, sex, age, disability, veteran status, marital status or any other characteristic protected by local law. When necessary, Lenovo will provide reasonable accommodations for employees with disabilities or those with special religious requirements. All employees help to create a positive work environment by adhering to these standards.