Business Generation, Outbound Campaign Manager

Description

Tesla is seeking an experienced Outbound Campaign Manager to join our Americas Sales and Delivery Organization, supporting the Business Generation team. In this high-impact role, you will lead the strategy, development, and execution of outbound experiential programs designed to increase brand awareness, drive top-of-funnel demand, and convert physical engagement into sales opportunities. 

You will own how Tesla reaches customers outside the store - defining activation strategy, scaling high-performing event formats, and partnering with Regional Campaign Leads to execute consistently across markets. You will drive cross-functional alignment with field, product, and central partners, and build the plays and standards that turn one-off activations into a repeatable outbound engine. Your work will have a direct, measurable impact on event volume, foot traffic, opportunity creation, demo drives, and conversion.

This role can be located at any Sales, Service or Delivery location in the United States.

Responsibilities

• Own outbound experiential strategy end-to-end - prioritizing where and how Tesla physically reaches customers (events, activations, pop-ups, and on-site experiences) to grow new demand
• Design and scale high-performing activation formats and national plays; set standards for execution quality, staffing, and customer journey so regions run a consistent outbound motion 
• Influence the Regional Campaign Leads and field leadership to plan, launch, and optimize local outbound campaigns aligned to national priorities and market opportunity
• Own Tier 1 experiential opportunities from end-to-end including planning, set up, and execution of these opportunities 
  

Requirements

• Proven experience owning experiential, event, or outbound campaign programs in a multi-market or field organization, with clear results on awareness, traffic, and conversion
• Highly organized operator with exceptional execution, stakeholder management, and a bias for speed — comfortable in fast-paced, ambiguous environments with shifting priorities

Compensation and Benefits

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program