Brand Creative, Apple TV Marketing

Summary

Apple TV's Marketing team crafts world-class campaigns that connect audiences with
high-quality stories, building brand awareness and loyalty. We drive innovation and
excellence from strategic vision to creative execution, collaborating across Apple, with
agencies, studios, and talent to place Apple TV at the heart of global culture.

Description

As a Brand Creative for Apple TV Marketing you will shape the visual and conceptual strategy for branding, advertising, and marketing campaigns, defining and implementing a compelling creative vision to bring the Apple TV brand to life across all channels. This role sets creative direction that reflects Apple TV’s commitment to exceptional creative, original storytelling, and driving culture.

Responsibilities

• Translate business strategy, audience insight, and cultural context into creative work that positions Apple TV clearly and distinctly in the marketplace
• Define and evolve Apple TV’s brand creative vision, across global, 360 campaigns and experiences
• Work with internal brand partnerships teams, external brand partners and agencies to create world-class advertising campaigns across our Title slate
• Direct creative from concept through final delivery, overseeing video, print and digital assets, across paid, owned and earned channels
• Partner closely with Brand Art Director, Brand Copy Writer, Integrated Producer, internal creative teams, operations, finishing and cross functional partners to deliver high-quality work at scale
• Ensure consistency across logos, typography, color, language, and visual systems with design and creative teams
• Balance creative ambition with executional discipline to deliver work efficiently and at scale

Minimum Qualifications

• 10+ years of experience in brand creative, advertising, design, or related creative disciplines
• A strong, proven portfolio demonstrating award-winning campaigns or brand evolution
• Experience in creating 360 marketing campaigns with integrated content across all marketing channels: digital, social media, paid media, mobile, OOH, and print
• Proven track record of creative work through close partnership with internal teams and external agencies - directing campaigns, shaping creative output, and managing relationships to deliver high-quality results on time and within budget
• Experience operating within complex, cross-functional organizations

Preferred Qualifications

• Background in entertainment, streaming, sports or culturally driven brands preferred
• Proven ability to develop and guide thoughtful, provocative creative with an extraordinary eye for detail
• Effective collaborator who possesses excellent interpersonal skills, capable of negotiating creative input from multiple functional groups, garnering trust and influence
• Able to successfully translate strategic marketing campaign concepts and business objectives into innovative creative solutions
• Dynamic communication style, capable of real-time creative problem-solving in conversation and conveying a strong point of view for design solutions
• Confidently represents the creative team, presenting work to senior leadership, cross-functional business teams, and external stakeholders
• Ability to cut through ambiguity and find the path forward, despite uncertainty or challenges