拯救者产品营销

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

岗位职责：

1 、拯救者total生态&联想小新平板的用户圈层深度运营与洞察，挖掘用户对品牌&产品的需求

2、 游戏或者二次元&品牌联名产品方案制定，保证项目破圈

3、 电商&社交平台合作，相关营销方案策划，保证人群资产目标达成，人群资产渗透率领先；

岗位要求：

1.基础条件

-本科及以上学历，5年以上智能硬件/数码产品营销经验，具备成功的私域项目案例。

-游戏&二次元等相关经历优先，或者有品牌联合合作经验&资源

2.核心能力

-必备项：一定的产品解读力，熟悉3C行业，市场BD项目经验。

-必备项：Social经验，熟悉社交媒体裂变玩法，粉丝运营，具备圈层文化洞察力（如电竞、二次元等核心人群）。

-加分项：AI营销技术应用，熟悉AIGC内容工具发展趋势，带领团队持续拉动AIGC渗透率和内容产出质量。

-加分项：数据驱动决策，熟悉Power BI/AI数据工具，具备归因分析、用户LTV预测等能力，可量化策略效果。

3.软性素质

-协同推动能力：可高效沟通前后端团队， 和内部良好的合作能力，带领团队及时落地项目能力。

-创新与适应性：AI新技术落地业务能力，在技术迭代加速环境中保持策略敏锐度（如跟进AIGC 升级） 。