Associate, Brand Deals Growth Strategy (3P Enablement), YouTube
Commercial & Segment Activation (CSA) sits at the heart of YouTube Go-To-Market Operations (GTMO), driving the global commercial strategy, partner segmentation, and go-to-market execution that power YouTube's creator and partner ecosystem.
Within CSA, the Brand Deals team leads the end-to-end commercial strategy to capture YouTube's fair share of the rapidly expanding creator sponsorships and influencer marketing ecosystem. Working at the intersection of Creators, Brands, Influencer Marketing Agencies (IMAs), and cross-functional Product and Sales teams, we build the commercial engines, ecosystem partnerships, and go-to-market playbooks that enable creators to diversify and grow their earnings while delivering measurable ROI for advertisers on YouTube.
As an Associate on the Brand Deals Growth Strategy team (3P Enablement), you are the storyteller and commercial activator of the team. Your job is to make sure the market knows exactly how to buy, sell, and win with YouTube Brand Deals.
You will work on the frontline of market adoption: converting raw campaign data into powerful, external-facing advertiser claims and case studies and working closely with the Regional Go-To-Market (RGTM) team to understand local market nuances and deploy custom playbooks on "what it takes to win" in key regions.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $124000 - $177000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Partner closely with regional GTM leads across AMER, EMEA, and APAC to identify localized market barriers, advertiser behavior, and competitive dynamics.
- Act as the central intake lead, synthesizing feedback to identify what resources, playbooks, or product features are needed to win local market share.
- Extract performance metrics from commercial pilots (including hybrid/shopping campaigns and new formats like Posts) to author compelling, data-backed advertiser claims and ROI benchmarks.
- Collaborate with Marketing and Sales teams to write and publish flagship external case studies that mathematically prove YouTube's full-funnel creator sponsorship value.
- Author comprehensive training curriculums, pitch decks, FAQs, and global GTM playbooks to upskill frontline sales teams and 3P partners. Maintain the central enablement repository, tracking training completion and pipeline velocity to report on regional GTM readiness.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy within the technology or digital media sectors.
- Experience analyzing data (using spreadsheets or SQL) to extract business insights and translate metrics into structured, external-facing business narratives.
Preferred qualifications:
- 4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy.
- Experience writing and design-packaging B2B sales claims, advertiser case studies, or structured partner training curriculums.
- Experience designing, launching, or administering partner programs (e.g., agency tiering, partner certifications, or brand badging programs).
- Experience with the creator economy, Influencer Marketing Agencies (IMAs), or third-party digital advertising landscapes.