Art Director, Motion Design

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Design Team is responsible for the design and art direction of core communications—including product launches and seasonal campaigns—that appear across the Apple ecosystem. Working in a highly collaborative manner, a primary focus of the Design Team is to define the look and feel of all Apple product imagery through experimentation, critical thinking, and extraordinary attention to detail.

Description

The Art Director, Motion Design, creates innovative and inspiring motion design solutions for marketing Apple’s products, events, and consumer experiences. They convey Apple’s message through a blend of graphic design, motion, music, and editorial elements that effectively addresses creative briefs. They create thoughtfully crafted systems for brand identities and worldwide marketing campaigns.

Responsibilities

• Support the conceptual development and prototyping of motion identities and campaigns from initial concept through final production.
• Design scaleable, foundational motion design systems that meet the requirements outlined in creative briefs, ensuring consistency, clarity, and creative excellence.
• Collaborate with project teams by articulating ideas, coordinating workflows, and upholding high standards of craft. Build relationships, rapport and credibility within their team to ensure alignment of creative intent.
• Art direct creative partners including motion designers, digital artists, production designers, illustrators, photographers, and vendors, providing clear guidance and actionable feedback.
• Prepare work for creative reviews, synthesize feedback, and refine motion direction to align with strategic goals.

Minimum Qualifications

• 7+ years of experience building brand identities and campaigns with motion design as a core discipline.
• Portfolio demonstrating expertise in design foundations, animation principles, motion theory, typography, and visual communication, across 2D and 3D work.
• Industry experience as an animator or art director, contributing to the creative development process from concept to final production.
• Advanced proficiency in Adobe Creative Suite (After Effects, Illustrator, Photoshop, Media Encoder) as well as Cinema 4D with Redshift for camera work, texturing, and lighting.
• Proven ability to develop original motion concepts and prototype them hands-on, balancing strategic thinking and high-level craft.
• Excellent design and conceptual skills accompanied by the ability to guide and evaluate, and if necessary, redirect creative development.

Preferred Qualifications

• Experience defining scaleable motion behaviors and visual systems for complex, multi-channel campaigns.
• Familiarity with advanced production tools such as Maya, Houdini, Nuke and Resolve, and how design translates into deep CG production environments.
• Curiosity with utilizing emerging technologies in the design process, such as AR/VR, spatial computing, or generative design tools.
• Ability to pitch and articulate motion concepts to stakeholders to align creative vision with strategy.
• Able to learn and adapt quickly, capable of flexible creative problem solving in a rapidly changing environment.
• Demonstrated ability to mentor designers, collaborate across disciplines, and contribute to an innovative design culture.