Account Manager - Vertical Sales, Consumer Packaged Goods

Siemens•Published 21 days ago•First seen 12 days ago

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Account Manager - Vertical Sales, Consumer Packaged Goods (CPG)

Location: Mumbai

Role purpose

Own and grow strategic CPG accounts across Mumbai / West India, with assigned national CPG accounts. Act as the customer relationship owner, shaping near-term order intake while building multi-year transformation partnerships across automation, drives, industrial software, services and digitalization. The role requires strong corporate-account access, early project influence and the ability to scale a plant-level success into multi-site and enterprise-wide engagement.

Key responsibilities

Build account strategies, stakeholder maps and 1-3 year growth roadmaps for assigned customers, covering corporate, plant, procurement, engineering, operations and digital leadership.
Deliver short-term sales goals through disciplined opportunity creation, qualification, forecasting, negotiation and closure, while protecting margin and customer value.
Create long-term engagement through executive relationships, installed-base modernization plans, greenfield influence, digital roadmaps, sustainability themes and multi-site replication.
Identify customer pain points and translate them into measurable business value, ROI and differentiated Siemens propositions rather than stand-alone product quotations.
Develop a healthy, evidence-based pipeline; maintain accurate CRM data; run weekly opportunity reviews and monthly account-plan reviews with clear milestones and next actions.
Orchestrate technical sales, business units, services, software teams, partners, OEMs, EPCs and consultants while retaining clear end-to-end account ownership.
Track competition, buying centres, specifications, project signals and share of wallet; convert market intelligence into early customer actions and account-specific battle plans.
Capture win/loss learning, create references from successful use cases and replicate proven solutions across customer plants and adjacent CPG accounts.

Strategic acumen and dynamism required

Think strategically, but move with urgency: switch comfortably between today’s forecast blocker, this quarter’s target and a multi-year customer transformation agenda.
Operate with high energy, curiosity and resilience in an ambiguous environment; proactively open doors, challenge assumptions and create opportunities before formal RFQs.
Balance hunting and farming: acquire new business, expand existing accounts, revive inactive relationships and displace entrenched competition through value and risk-managed migration.
Communicate credibly from shopfloor to CXO level, combining industry understanding, commercial judgment and concise executive storytelling.
Show strong ownership, collaboration and learning agility; mobilize the wider Siemens ecosystem without waiting for perfect information or losing speed.

Experience and capability profile

Approximately 8-12 years of B2B sales, strategic account management or business development experience in industrial automation, electrical/drive systems, industrial software, digitalization or related technology solutions.
Demonstrated success in owning complex accounts, developing pipeline, negotiating commercial outcomes and converting consultative opportunities into orders.
Exposure to CPG, food and beverage, brewery, dairy, FMCG, process industries or high-speed manufacturing is strongly preferred.
Working understanding of plant automation and digital architectures, including PLC/DCS/SCADA, drives, MES/MOM, industrial edge, data/AI use cases, lifecycle services and OT cybersecurity.
Strong stakeholder management, forecasting discipline, presentation and negotiation skills; willingness to travel extensively to customer and project locations.
Engineering or technology degree preferred; MBA or equivalent commercial qualification is an advantage.

Success measures

Order intake, revenue, gross margin and forecast accuracy against agreed targets.
Qualified pipeline coverage, new-application creation and share-of-wallet growth.
CXO access, early project influence, account-plan milestone completion and customer engagement cadence.
Conversion of pilots/references into multi-site rollouts, modernization programmes or recurring business.
CRM quality, cross-functional orchestration and customer satisfaction.

The ideal candidate combines strategic depth with frontline intensity: a thoughtful account architect who is equally comfortable closing the next order and shaping the next three years of customer growth.