Account-Based Marketing Specialist

Siemens•Apply•Published 1 days ago•First seen 2 hours ago

Who are we?

Here at Siemens Grid Software, our mission is to accelerate and secure the energy transition in a sustainable and profitable way. And for that we need you! We are paving the way for autonomous grid management empowering grid operators to accelerate their digital transformation easier, faster, and at scale.

By leaving behind traditional ways of tackling the net zero challenge and embracing the powerful capabilities of software and digital technology, we turn the complexity of grids into competitive advantage. No matter where power comes from or where it goes, we make sure it makes its way at every step.

Find out how Siemens Grid Software is decoding the future of energy.

Join our team, get inspired, and help us re-imagine the world! Transform the everyday with us!

We are looking for an Account-Based Marketing Specialist to develop and implement sophisticated account-based marketing strategies for high-priority accounts and account segments spanning North America. In collaboration with the Regional Marketing Manager, sales teams, and global marketing partners, you will bring to bear tailored 1:1 and scalable 1:few marketing programs. These programs will drive account engagement, improve customer dedication, and support revenue growth.

This is a remote role based in the Central or Eastern U.S. Time Zones.

Key Responsibilities where you will make your impact:

Regional Strategy Integration: Work closely with the Regional Marketing Manager North America. Ensure account marketing initiatives complement and improve broader regional marketing strategies. Find opportunities to connect regional campaigns with account-level activity.
Account-Based Marketing Campaign Execution: Develop, build, and implement 1:1 ABM campaigns for strategic clients and client groupings across North America, crafting personalized experiences that drive engagement, opportunity progression, customer retention, and growth.
Integrated Marketing Account Planning: Collaborate closely with sales teams to develop integrated marketing account plans, aligning account marketing tactics with sales strategies, account priorities, and revenue objectives.
Platform Management & Automation: Independently manage and optimize campaigns across Eloqua, Contentful, Demandbase, and Sprinklr platforms, building automated workflows and personalized customer experiences.
Content Creation & Personalization: Develop highly targeted, account-specific and segment-specific content and creative assets, ensuring messaging resonates with target collaborators, buying committees, and customer priorities.
Performance Analytics & Reporting: Track account engagement, campaign performance and account progression, providing actionable insights to sales and marketing leadership.
Account Intelligence: Conduct research into target accounts and account clusters, maintaining stakeholder maps, engagement tracking, and opportunity identification within Demandbase and CRM platforms.

You’ll win us over by having the following qualifications:

Basic qualifications:

2+ years of experience (including internships) that could span account-based marketing, field marketing, demand generation, or strategic B2B marketing, preferably within SaaS technology or power utilities sectors
Experience developing and delivering 1:1 and/or 1: few ABM campaigns in complex B2B environments
Hands-on experience with Eloqua, Contentful, and/or Demandbase; proficiency with Sprinklr is highly beneficial
Proven ability to work independently, managing multiple campaigns and priorities simultaneously while delivering high-quality execution
Experience creating targeted content and marketing assets for different audiences, buying stages, and partner groups
Strong track record of working closely with sales teams to develop integrated marketing plans and support revenue objectives
Ability to travel 10%
Must be legally authorized for employment in the United States without the need for current or future employer-sponsored work authorization.

Preferred Qualifications

Degree in Marketing, Business, or a related field
Experience in the power utilities, energy infrastructure, or industrial technology sectors
Knowledge of North American power utilities market dynamics and regulatory environment
Professional proficiency in Spanish and/or Portuguese would be highly advantageous, supporting collaboration and account marketing initiatives across the broader Americas region

Ready to drive growth across North America's energy transformation?

Create a better #TomorrowWithUs

About Siemens:

We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

#GSWUS

You’ll Benefit From
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is $74,970 - $128,520 annually. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

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Siemens follows Pay Transparency laws.

Application Deadline
This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool.

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Criminal History
Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.