Staff Packaging Graphic Designer

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Job Responsibilities：

Packaging Graphics: Develop production-ready packaging graphics including layouts, typography, iconography, illustrations, and visual assets that communicate Lenovo's brands with clarity and impact.

Visual Communication: Create intuitive information hierarchies that help customers quickly understand product features, setup instructions, and key messaging while delivering a premium visual experience.

Brand Expression: Translate Lenovo's global brand guidelines into engaging packaging graphics that maintain consistency while supporting the unique personality of each product family.

Graphic Production: Prepare production-ready artwork and collaborate with Packaging Engineering, suppliers, and print vendors to ensure graphics are accurately reproduced through mass production.

Creative Development: Explore new graphic treatments, illustration styles, typography, and visual communication techniques that strengthen Lenovo's packaging experience and brand identity.

Cross-functional Collaboration: Partner closely with Packaging Designers, Industrial Design, Marketing, Engineering, and global suppliers throughout the packaging development process.

Continuous Improvement: Stay current with graphic design trends, printing technologies, and AI creative tools while continuously improving design quality and production efficiency.

Job Requirements

Education & Experience: Bachelor's or Master's degree in Graphic Design, Communication Design, Visual Communication, Illustration, or a related design discipline with 3–5 years of professional experience in packaging graphic design or consumer product graphics.

Portfolio: Exceptional portfolio demonstrating strong graphic design fundamentals, typography, layout, information hierarchy, illustration, branding, and production-ready packaging graphics.

Graphic Design Expertise: Excellent understanding of typography, composition, visual hierarchy, iconography, color, and illustration with the ability to create visually compelling consumer packaging.

Production Knowledge: Experience preparing print-ready artwork and collaborating with print vendors or packaging suppliers. Familiarity with packaging printing processes, color management, and production workflows is preferred.

Design Tools: Expert proficiency in Adobe Illustrator, Photoshop, and InDesign. Experience with 3D visualization software, motion graphics, or AI-assisted creative tools is a plus.

Collaboration: Strong communication and teamwork skills with the ability to work effectively across global cross-functional teams while independently managing multiple projects.

Language: Good written and verbal English communication skills with the ability to confidently communicate design concepts with global teams.

岗位职责

包装视觉设计

• 输出可直接量产的包装平面文件，包含版式、字体、图标、插画及视觉素材，清晰且有冲击力地传递联想品牌形象。

视觉信息传达

• 搭建清晰易懂的信息层级，让用户快速读懂产品功能、安装指引与核心宣传信息，同时打造高端视觉观感。

品牌落地呈现

• 遵循联想全球品牌规范进行包装视觉创作，在保持视觉统一的前提下，凸显各产品线独有的产品调性。

平面落地生产

• 制作印刷标准文件，对接包装工程、供应商与印刷厂，确保包装视觉在批量生产中完整还原设计效果。

创意迭代创新

• 探索全新视觉表现手法、插画风格、字体方案与视觉表达形式，持续升级联想包装体验与品牌视觉辨识度。

跨部门协同

• 项目全流程紧密配合包装结构设计师、工业设计、市场、工程及全球供应商团队。

持续优化提升

• 跟进平面设计潮流、印刷新工艺与 AI 创意工具，持续提升设计质量与生产落地效率。

岗位要求

学历与从业经历

• 平面设计、视觉传达、插画等相关设计专业本科 / 硕士学历，3-5 年包装平面或消费类产品视觉设计工作经验。

作品集

• 拥有优质作品集，完整体现扎实的平面设计功底，涵盖字体、版式、信息层级、插画、品牌视觉以及可量产包装落地案例。

平面专业能力

• 精通字体、构图、视觉层级、图标、色彩与插画设计，能打造视觉表现力出众的消费电子产品包装。

印刷落地经验

• 具备输出印刷标准文件、对接印刷厂及包装供应商的实操经验；熟悉包装印刷工艺、色彩管理与生产流程者优先。

设计软件

• 精通 Adobe Illustrator、Photoshop、InDesign；会 3D 效果图、动态视觉或 AI 创意设计工具者优先。

协作能力

• 沟通与团队协作能力突出，可独立推进多项目，高效对接全球跨职能团队。

语言能力

• 具备流利的英文读写及口语能力，能清晰向全球团队阐述设计思路。