Program Manager, Consumer Acquisition & Engagement

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Program Manager, Consumer Acquisition & EngagementThe Manager, AP Loyalty & Services – Program Management is responsible for owning the end to end delivery, commercialization, and financial performance of loyalty and marketing programs for financial institution clients in Taiwan.

This role sits within the AP Services organization and acts as a key market execution and commercialization lead, ensuring global and regional loyalty capabilities are market ready, locally relevant, and successfully delivered.

The role carries go to market execution and P&L accountability, working closely with market sales, regional product, and delivery teams to drive sustainable revenue growth, client outcomes, and adoption of new and existing Mastercard services.

Key Responsibilities
Market Delivery & Execution Excellence

• Own end to end market delivery of loyalty and marketing programs for Taiwan financial institution clients, from solution definition through implementation and steady state operations
• Ensure programs meet market readiness, delivery quality, risk, and control standards in line with AP Loyalty & Services expectations
• Act as the primary escalation and accountability point for delivery outcomes, client satisfaction, and issue resolution

Go to Market Execution & Commercialization

• Lead market level go to market execution for loyalty and marketing solutions, including launch planning, implementation coordination, and post launch optimization
• Partner with market sales and regional product teams to commercialize new Mastercard loyalty and services capabilities, ensuring clear value articulation and client adoption
• Translate client and market needs into deployable solutions, feeding insights back into regional and global product roadmaps

P&L Ownership & Commercial Management

• Own P&L management for assigned loyalty and services initiatives, including revenue tracking, cost management, and margin delivery
• Support revenue growth by identifying incremental commercialization, upsell, and expansion opportunities across loyalty platforms, marketing services, and adjacent Mastercard services
• Ensure disciplined financial governance across programs, aligned with Services commercial frameworks

Partner Ecosystem & Vendor Management

• Identify, onboard, and manage local market vendors and partners (e.g. marketing agencies, technology providers, reward suppliers) to complement Mastercard’s global loyalty capabilities
• Own vendor performance management, commercial negotiations, and delivery outcomes to ensure best client and Mastercard results
• Build a scalable and compliant local partner ecosystem aligned to AP Loyalty delivery models

Cross Functional & Regional Collaboration

• Work closely with Market Product Management, Sales, Finance, Legal, Risk, and Regional Srevice product teams to ensure aligned delivery and commercialization
• Contribute to regional best practice sharing, playbooks, and continuous improvement initiatives across AP Loyalty & Services
• Support internal stakeholders with market insights, delivery learnings, and client feedback

Experience & Qualifications
Required

• 10+ years’ experience in merchant partnership/ loyalty program/ credit card usage and rewards, ideally within payments or financial services
• Degree holders in Business Administration, Marketing or related disciplines
• Strong understanding of Taiwan financial institutions and loyalty / marketing landscape
• Experience managing external vendors and partner ecosystems

Preferred

• Experience working within regional or global matrix organizations
• Exposure to loyalty platforms, data driven marketing, or payments related services
• Native or fluent Mandarin proficiency with good working proficiency in English

Key Competencies

• Delivery oriented, with a focus on execution excellence and accountability
• Strong stakeholder management across market, regional, and global teams
• Structured problem solver, comfortable operating in complexity
• Team player with passion to drive one team’s success

  Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.