Portfolio Lead DUA – India (Mandate: Urinary Analysis Experience)

Siemens Healthineers is seeking a high-impact, results-driven individual; to drive growth and market leadership for part of our portfolio across South & West India, including Sri Lanka and Maldives.

This role will own end-to-end portfolio strategy and execution—spanning market development, commercial performance, funnel management, and customer engagement.

Job Title: Portfolio Lead – South & West India (incl. Sri Lanka & Maldives)

Job Description

Siemens Healthineers is seeking a high-impact, results-driven individual; to drive growth and market leadership for the Point of Care Diagnostics portfolio across South & West India, including Sri Lanka and Maldives.

This role will own end-to-end portfolio strategy and execution—spanning market development, commercial performance, funnel management, and customer engagement. 

Key Responsibilities

1. Portfolio Strategy & Growth Leadership

• Drive portfolio-level strategy to accelerate market share, revenue growth, and profitability

• Identify whitespace opportunities across segments, customer types, and geographies

• Lead initiatives to expand placements, improve utilization, and drive reagent pull-through

• Develop and execute India-specific growth levers aligned to regional dynamics

2. Go-to-Market & Commercial Excellence

• Define and execute go-to-market strategy across segments (government, corporate, channel)

• Optimize pricing, tender positioning, and distribution models to improve competitiveness

• Drive commercial excellence initiatives—funnel sufficiency, win rates, and conversion velocity

• Partner with sales to unlock strategic deals and accelerate closures

3. Funnel Management & Digital Enablement (ShareVille)

• Own end-to-end funnel governance on ShareVille—from lead generation to conversion

• Drive pipeline visibility, quality, and forecasting accuracy

• Analyse funnel leaks and implement interventions to improve conversion rates

• Institutionalize data-driven decision making across the sales lifecycle

4. Demand Generation & Market Activation

• Lead targeted pre-sales activations (demos, workshops, clinical engagements)

• Drive integrated campaigns (digital + on ground) to build awareness and generate demand  

• Collaborate with marketing and clinical teams to position differentiated value propositions

• Strengthen presence across digital and e-commerce platforms to expand customer reach 

5. Customer & Channel Engagement

• Build strong relationships with key accounts, KOLs, and channel partners

• Enable deeper penetration in corporates, private labs, and emerging segments

• Ensure superior customer experience and retention across installed base

6. Planning, Forecasting & Financial Ownership

• Lead business planning, budgeting, and forecasting in collaboration with sales, finance, and SCM

• Track revenue, margin, and key KPIs; drive corrective actions where required

• Provide actionable insights to leadership based on performance analytics

• Drive pricing and commercial decisions to balance growth and profitability

7. Sales Enablement & Capability Building

• Enable sales teams with tools, training, and frameworks for better portfolio selling

• Improve capabilities in market segmentation, deal structuring, and value selling

• Drive focus on pipeline quality, win rates, and strategic account management

8. Cross-functional Leadership

• Collaborate with marketing, service, regulatory, factory, and global teams

• Ensure alignment of product positioning, service delivery, and customer commitments

• Act as the bridge between global portfolio strategy and local market execution

9. Performance Tracking & Reporting

• Define and monitor KPIs across growth, funnel, and market performance

• Lead regular business reviews with clear insights on performance, risks, and opportunities

• Drive continuous improvement initiatives to enhance efficiency and effectiveness

Qualifications & Experience

• Master’s degree in Business Administration/Life Sciences /related field (MBA preferred)

• 8–12 years of experience in Healthcare Diagnostics /POC/Med-Tech, with strong commercial exposure

• Proven track record in portfolio management, sales strategy, or business leadership roles

• Strong understanding of commercial levers—pricing, tenders, channels, and funnel management

• Experience in digital marketing, demand generation, or e-commerce platforms is an advantage 

• Excellent stakeholder management and cross-functional leadership skills

• Strong analytical mindset with ability to translate data into actionable business decisions